• Dec 31st 2008 at 3:29PM
  • 16
Click above to view the three new 370Z commercials

Three video spots for the new Nissan 370Z show the marque is serious about reclaiming some of the genuine sports car credentials that were crushed underneath the weight of the last version. Apparently done before Nissan changed its tagline to "Shift_the way you move," these are straight up about shifting desire at high speed from one point to another. One of them is a Japanese market commercial, which means lots of clouds and piano music, but the rest are all Six Million Dollar Man: better, faster, stronger. Follow the jump to check them all out. Thanks for the tip, Chad!

[Source: YouTube]

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    • 1 Second Ago
      • 6 Years Ago
      Now I wonder... are they going to do a sequel to The Run (http://www.youtube.com/watch?v=p87SA_OSl-4)???
      • 6 Years Ago
      I agree with Forgedpiston and Wez.

      There is a lot of 240Z in the 370Z shape, especially the greenhouse and the roof, but even the boomerang headlights, which can be seen as a modern interpretation of the sugarscoop headlights. blended with elements from the 350Z, such as the windshield and front and rear clips, with the re-introduction of the aaggressive stance of the second generation 300ZX (Z32). Being a fan of all three designs, I love it.

      It captures the essence of Z-ness very well.
      • 6 Years Ago
      W00t I made Autoblog again!
      • 6 Years Ago
      "the marque is serious about reclaiming some of the genuine sports car credentials that were crushed underneath the weight of the last version"

      'crushed' is a little dramatic seeing that this newer one is only 95 lbs lighter or so. I would say the outgoing generation still represented the true sports car platform pretty well: front-engine RWD, 300+hp and great balance. But I am biased ;)

      I think this might be one of those 'have to see it in person' type of cars. I like the front end a lot better than my '08 Z--even if it is catfish like. And of course I like the wide rear fenders and the 240Z design-influence. Still a polarizing design but I think it's better that way. You either love it or hate it--passionate either way.

      Thanks for bringing all the commercials to one page.
      • 6 Years Ago
      First one's the best of the three.
      • 6 Years Ago
      Absolutely brilliant.

      I may just have to rethink my JCW Mini Cooper S decision as a second, "toy" car in a few years - this thing sounds like a pretty compelling alternative. (And boy do I mean it when I say "sounds" - holy crap.)
      • 6 Years Ago
      Why 332 HP? 333 would be cooler
      • 6 Years Ago
      There are perspectives of the car in the third one that it almost looks like they are driving the old 240. This car is much closer to the old car in styling.
        • 6 Years Ago
        I'm glad I'm not the only one who thinks this hearkens back in some ways to the 240/260/280Z and 280ZX.

        It looks good in some angles, but head on is not very flattering. I'd still gladly drive one if I wanted to buy a new car. Maybe that lottery ticket will pay off, and I might grab one for the sheer heck of it.
      • 6 Years Ago
      The lights are so ugly with the boomerang shape. It is like the Subie SUV that they had to redesign right away it was so fugly.
      • 6 Years Ago
      car still sucks
        • 6 Years Ago
        How about you take your own advice, JP, that contributed nothing.

        It is his opinion, and just as appropriate as yours, but your derision isn't appropriate.

        Personally, I really like the tech, and just about anything under the skin of that car. It should be my cup of tea.

        But good greif that car is ugly. I could never park one in my garage, because the only way to tolerate it is to be blind, and blind people have understandable trouble driving, so there would be no upside.

        Good design doesn't cost more than bad design, but it can sure make the sale. We aren't even talking about mildly unappealing details, like the 350Z...

        We are talking full on frogger, can't bear to look at the thing, never EVER look back at the car as you walk away, downright UGLY.

        From the fangs to the high forehead peak at the top of the a-pillar, aft of which every line on the car sags.

        And yet somehow the G37 looks so nice. Why can't they make a lighter two seat version look similarly nice?
        • 6 Years Ago
        You probably drive a Neon.

        Don't speak.
      • 6 Years Ago
      Is the last ad false advertisement, or does it really sound like an F1 engine when its being thrashed.
        • 6 Years Ago
        If the game NFS: Undercover is anything to go on that's a pretty accurate engine sound. But I wouldn't quote me on it.
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