For the foreseeable future, the only truly affordable electric cars are likely to be those that contain relatively small batteries and have correspondingly short ranges. Making those kinds of cars appealing to a mass audience will require that people be able to easily charge those cars anywhere and everywhere in order to make up for the short range. Helping to make that infrastructure a reality is the job of Rayna Handelman. Handelman is Nissan's Global Electric Vehicle Coordinator, a role in which
she works with government agencies to promote the development of charging infrastructure. This will be especially necessary for commuters and people who live in apartments where they don't have a garage to plug in the car. Most recently, Handelman has been in Australia where Nissan hopes to launch its new EV sometime after 2010. Handelman has worked in the auto industry for 25 years including a stint at GM. Handelman acknowledges that its hard to say how much progress EVs will make in the marketplace over the next decade. Cost will be the biggest hurdle, with the battery for the Nissan EV running somewhere be $5,000 and $10,000.