- Oct 9, 2008
Meet the Beckers: Audi has fun at expense of BMW, Mercedes and Lexus
Click above to watch video after the jumpAudi wants you to know that its customers are normal people just like you and I, and it's created a series of shorts to prove this point. But instead of showing moms and dads driving their kids to soccer games in a Q7 or going through the McDonalds drive-thru to pick up some chicken nuggets in an A4, the German automaker took a more comedic tack. Before you roll your eyes and scroll down to the next post, trust us on this one, it is absolutely priceless.
After the jump is a three-and-a-half-minute video called "Meet the Beckers" that chronicles a couple driving to the family home (mansion) for a reunion. They seem normal and even likable. The video also shows other members of the Becker clan heading to the reunion, but they're driving a BMW, Mercedes, and Lexus RX350. Instead of pointing out the virtues of Audi vs. the competition, the four-ringed automaker hammers home the long standing stereotypes associated with the other players in the luxury market. The creepy couple in the BMW convertible cuts off a Prius and the driver has a Bluetooth headset on his ear. The Mercedes owner is an old man with a hot young bride, and he he drives away with the wipers going and his blinker on. The Lexus owners are yuppies with twins who appear to have a devil-worship problem. This is laugh till you cry stuff, folks, and an absolute must watch.
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