Audi wants you to know that its customers are normal people just like you and I, and it's created a series of shorts to prove this point. But instead of showing moms and dads driving their kids to soccer games in a Q7 or going through the McDonalds drive-thru to pick up some chicken nuggets in an A4, the German automaker took a more comedic tack. Before you roll your eyes and scroll down to the next post, trust us on this one, it is absolutely priceless.
After the jump is a three-and-a-half-minute video called "Meet the Beckers" that chronicles a couple driving to the family home (mansion) for a reunion. They seem normal and even likable. The video also shows other members of the Becker clan heading to the reunion, but they're driving a BMW, Mercedes, and Lexus RX350. Instead of pointing out the virtues of Audi vs. the competition, the four-ringed automaker hammers home the long standing stereotypes associated with the other players in the luxury market. The creepy couple in the BMW convertible cuts off a Prius and the driver has a Bluetooth headset on his ear. The Mercedes owner is an old man with a hot young bride, and he he drives away with the wipers going and his blinker on. The Lexus owners are yuppies with twins who appear to have a devil-worship problem. This is laugh till you cry stuff, folks, and an absolute must watch.
[Source: YouTube]
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Reader Comments (Page 1 of 4)
2004m3driver @ Oct 9th 2008 1:01PM
LOL its funny because its true.
2004m3driver @ Oct 9th 2008 1:05PM
Cause my girlfriend is a ditz not that I'm a techno loving douche or anything.....
Kotse @ Oct 9th 2008 1:22PM
Looks like an "all-star look-a-like" cast...
"Julia Roberts" as the A4 missus Becker...the Lexus nail biter is the
"Journeyman" dude in glasses...the Benz geezer plays himself (real
actor; name??) and finally..."Joaquin Phoenix" as the Bimmer jerk!
"Meet the Beckers"...even the last name is German.
Very lol!
TedCorp @ Oct 9th 2008 1:28PM
Erm, for me the opposite is true.
Fiancée is elegant and worldly...I AM a house loving douche however.
Seems the only thing to save my soul is an A5 and give her the ZHP Ci...?
g @ Oct 9th 2008 5:48PM
"funny because its true"
Audi drivers thinking their better than everyone else?
LJKelley @ Oct 10th 2008 1:08AM
Its not true actually. I find there are just as many Audi fanbois as BMW or Mercedes. And not all Audi drivers drive well, and obviously as this ad proves think they are better than other drivers. Yes I will admit BMW drivers tend to be aggressive and Mercedes do tend to be Woman or Older. But then I'm a younger male driver in my Benz and I like to think I drive well, siginal etc... so stereotypes can be wrong and then this ad can be just offensive, and doesn't make me wanto like Audi more. And I'm a Benz driver... doubt BMW will be warmer than me, if the stereotype is true they will be even more pissed. So the most you could possibly hope out of this ad is new luxury drivers (at this point in the economy, I doubt it) and hope they find the advert more funny than childish. I buy my cars based on perceived style, specs, and perceived quality, not on which brand is cooler or which one is hated the most... hey I even own a Zune.
Seminole @ Oct 9th 2008 1:02PM
Beth has some nice, ahem, assets.
Lol at the BMW driver looking like Clarkson in the M3.
Eddie @ Oct 9th 2008 1:05PM
Haha, thats what I was thinking when I saw the bluetooth earpiece.
"cockometer"
Daur @ Oct 9th 2008 3:11PM
exactly, that was what i thought when i saw it.
Daniel @ Oct 9th 2008 1:03PM
I usually can't stand when companies directly insult their competition (looking at you, Apple), but this is hilarious.
- @ Oct 9th 2008 2:31PM
Now this is how you mock the competition, in a humorous and respectable manner. Unlike Mercede's "That’s How We Beat Them All" video of a few months back with the bad rock and ethnic slurs.
8C @ Oct 9th 2008 1:04PM
So accurate! So Orange County, CA.
Little Lord Poopy-Pants @ Oct 9th 2008 3:57PM
Oh yeah, OC has it bad, but believe me this is Westlake Village/Thousand Oaks/Agoura Hills/Calabasas, for the win, place AND show. Great job, Audi!
The Doctor @ Oct 9th 2008 1:06PM
I wonder if Lexus' riposte will be as stupid as their one to Audi's "parking" ad.
rsfourever @ Oct 9th 2008 2:02PM
i don't remember - how did lexus respond to Audi's parking ad? what a great ad it was too "the luxury car for people who can park themselves!" HAH!
timeToy @ Oct 9th 2008 3:38PM
I think he referring the Lexus Etiquette ad:
http://www.youtube.com/watch?v=tdvD8qBPKcE
LoneWolf @ Oct 9th 2008 1:11PM
Very good!
Red @ Oct 9th 2008 1:11PM
My perception of Audi has certainly changed. I think I need Beth's TT's.
I mean I think I need to buy a TT. Audi. Of course. Seriously though, this was funny stuff :).
jh00d08 @ Oct 9th 2008 7:07PM
Bravo
tito @ Oct 9th 2008 1:16PM
LOL, great commercial, and yes so so true, that´s how each brand market their vehicles and those are the clients they get. And they know it. Good thing they left Volvo owners out, they are usually nice people he.