• Oct 9th 2008 at 12:55PM
  • 64
Click above to watch video after the jump

Audi wants you to know that its customers are normal people just like you and I, and it's created a series of shorts to prove this point. But instead of showing moms and dads driving their kids to soccer games in a Q7 or going through the McDonalds drive-thru to pick up some chicken nuggets in an A4, the German automaker took a more comedic tack. Before you roll your eyes and scroll down to the next post, trust us on this one, it is absolutely priceless.

After the jump is a three-and-a-half-minute video called "Meet the Beckers" that chronicles a couple driving to the family home (mansion) for a reunion. They seem normal and even likable. The video also shows other members of the Becker clan heading to the reunion, but they're driving a BMW, Mercedes, and Lexus RX350. Instead of pointing out the virtues of Audi vs. the competition, the four-ringed automaker hammers home the long standing stereotypes associated with the other players in the luxury market. The creepy couple in the BMW convertible cuts off a Prius and the driver has a Bluetooth headset on his ear. The Mercedes owner is an old man with a hot young bride, and he he drives away with the wipers going and his blinker on. The Lexus owners are yuppies with twins who appear to have a devil-worship problem. This is laugh till you cry stuff, folks, and an absolute must watch.

[Source: YouTube]
This post has been Twittered. Click here to follow Autoblog on Twitter

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 7 Years Ago
      Usually... an Audi guy will have owned a BMW a Lexus and a Mercedes... HMMM>...
      • 7 Years Ago
      Brilliant! Can't wait for the continuation...

      Of course, the most subtle irony of all is the name: "Becker."

      Forever, Beckers were the radios that came in Mercedes cars. They were very exclusive (Mercedes only), impossible to figure out and utter crap when it came to reproducing sound. At least the ones in the three MBs I have known were.
      • 7 Years Ago
      awesome, funny as hell
      • 7 Years Ago
      Be afraid of the Gingers!

      The Audi girl is really cute and has big tittays.
      • 7 Years Ago
      Devil worshipers we are in our Lexus ISF ! move over BMW, Keep going if you can Audi ? Chrysler (oops i now mean Mercedes) it will be alright again soon ?
      • 7 Years Ago
      LOL its funny because its true.
        • 7 Years Ago
        Erm, for me the opposite is true.

        Fiancée is elegant and worldly...I AM a house loving douche however.

        Seems the only thing to save my soul is an A5 and give her the ZHP Ci...?
        • 7 Years Ago
        "funny because its true"

        Audi drivers thinking their better than everyone else?
        • 7 Years Ago
        Looks like an "all-star look-a-like" cast...

        "Julia Roberts" as the A4 missus Becker...the Lexus nail biter is the
        "Journeyman" dude in glasses...the Benz geezer plays himself (real
        actor; name??) and finally..."Joaquin Phoenix" as the Bimmer jerk!

        "Meet the Beckers"...even the last name is German.

        Very lol!
        • 7 Years Ago
        Cause my girlfriend is a ditz not that I'm a techno loving douche or anything.....
      • 7 Years Ago
      3.5 minutes of stereotypes got old 30 seconds in. I'll take everybody else's word that it's a good commercial.

      Didn't want an Audi before. Still don't...
      • 7 Years Ago
      I usually can't stand when companies directly insult their competition (looking at you, Apple), but this is hilarious.
        • 7 Years Ago
        Now this is how you mock the competition, in a humorous and respectable manner. Unlike Mercede's "That’s How We Beat Them All" video of a few months back with the bad rock and ethnic slurs.
      • 7 Years Ago
      I've owned a BMW for less than a year and it bugs me to no end that people do stereotype us this way. I've actually had people threatening me in parking lots just for parking near them with a BMW to show off or some nonsense.

      I bought a BMW for dirt cheap, because it was the most sporty car I could find for under $2000 appropriate for a daily driver. It sucks that there's no stereotype for those who actually give a damn about what their driving (or give a damn that they are driving) as I'm sure I'm not the only one.
      • 7 Years Ago
      As usual, the Prius drivers are the slowest ones one the street.

      Great work Audi.
      • 7 Years Ago
      Very good!
      • 7 Years Ago
      The old man in the Mercedes-- priceless! The BMW driver was spot on as well! Im beginning to gain respect for Audi. Im still a BMW guy though!
    • Load More Comments
    Share This Photo X