• Sep 18, 2008
Click above for a high-res gallery of the 2010 New Look Citroen C4 and robot

We often wonder why French wine, fashion and architecture make total sense to us, yet French commercials often make us go "Um, ok, all right...." Citroen's C4 dancing robot first appeared back in 2004 -- well before Optimus Prime and crew teamed up with film director Michael Bay -- and since then he's done four more commercials to showcase the car that is "alive with technology."

With this latest clip, make that "staying alive with technology." Roaming the streets of New York, he's kitted out in chrome teeth and a glitter beret, jiving out to the Bee Gees while he performs style checks in any mirrored surface and poses for pictures. We have to admit his dance moves are hot, but Ironhide would probably shoot him if given the chance.

As for his alter ego, the New Look Citroen C4, it gets a grille, curvier hood and headlight treatment to match the C5. In back, transparent crystal taillamps replace the previous units. Inside, Citroen's latest NaviDrive has a 7-inch translucent screen pre-programmed for all of Europe. Two new engines, developed with BMW, will provide the car with 120 hp or 150 hp. Most intriguing, the car comes with an integrated, scented air freshener -- because all that dancing can make a robot sweat. Watch the new commercial for yourself after the jump.


[Source: YouTube]



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    • 1 Second Ago
  • 15 Comments
      • 6 Years Ago
      Doesn't have the coolness of the original, and the follow-up commercials:

      Original 60-sec version:
      http://www.youtube.com/watch?v=P4ckJFNkra8

      2nd version:
      http://www.youtube.com/watch?v=RhtGBaEOEVs
      • 6 Years Ago
      • 6 Years Ago
      .....................................
      • 6 Years Ago
      I actually think that was pretty funny.
      • 6 Years Ago
      which Transformer is that ?
      • 6 Years Ago
      Don't care for the car, but the song is catchy.
      • 6 Years Ago
      GM should do a commercial like that for the new Camaro.
      • 6 Years Ago
      what makes even less sense than a robot turning into a car--- What is a Citroen doing in New York? A little pointless if Citroen isn't coming to US shores... not that i want it to
      • 6 Years Ago
      sad...
      • 6 Years Ago
      Aside from the Ford-grille, I cant see any of the changes the article states. It looks just like the old one, the regular C4 is a bit meh but the Coupé is teh sex.

      Remember to hold your purchase for the last edition, it's a Citroën and they take a few years to remember where to put everything. Bosses C4 aircon unit "fell off" (not secured to car) and other coworker couldnt open his rear doors in temperatures below freezing.
      • 6 Years Ago
      why the heck is the c4 robot dancing in new york? because he isnt available and cant legally drive in new york? not sure why he wouldnt be getting his groove on somewhere in uhmmm....Europe where he is actually sold?
        • 6 Years Ago
        Oh they're french and just like taunting.
        http://www.youtube.com/watch?v=9V7zbWNznbs
        • 6 Years Ago
        maybe because saturday night fever, the film the ad is aping, was set in new york? admittedly it would've been cool to see him/her/it busting-a-move around paris, but for most people who are going to see this ad it makes more sense for it to be in new york.
        • 6 Years Ago
        I shall taunt you a second time.
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