• Jul 17, 2008
There has been plenty of support for Ford to bring its rest-of-the-world products to the North American market, and with the truck market doing a Roscoe P. Coltrane E-brake turn away from profitability, the Blue Oval's global efforts are becoming increasingly important for its survival. The plan going forward is to utilize small and medium sized vehicles from Ford's European arsenal globally. In North America, the cars will be spiffy, though Ford will be robbing Peter to pay Paul on that count -- spreading the costs of America's premium cars over the breadth of the entire program's worldwide scope.

According to Automotive News, we're getting a big list of Euro-Ford based cars in the near future. The Fiesta will slot in under the Focus, and will share a new platform with Mazda. Also on the Fiesta's underpinnings could be a small crossover or minivan. The Euro Focus will finally get here in 2011, when the next generation drops. 2012 will bring the C-Max, a Mazda 5-ish people mover. The Fusion moves to the EUCD platform, though we hope it doesn't grow too much, lose its joyous demeanor, or come up short on fuel economy. It looks like Ford's going to try to stack the B, C, and D segments with sedans and MPV-type offerings, as well as seriously tweaking all of its offerings to match the new and looming reality.

[Source: Automotive News - Sub Req]


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  • 60 Comments
      • 6 Years Ago
      looks so much better, stylish, polished, expensive and classy than many American cars
      • 6 Years Ago
      Yes but what about mondeo. that is what we want. of course focus st wont be bad either
      • 6 Years Ago

      So the Euro Fords will be sold in America as Fords and not Mercuries? Well I think Mercury will be phased out shortly unless they can find another niche for it.
      • 6 Years Ago
      If Ford really adopts this philosophy and seriously attempts to bring their Euro offerings over here, they may be in a better position than Chrysler and GM in terms of having a future.

      The European Ford lineup is quite nice and over there their offerings are considered to be better than comparable GM offerings.

      • 6 Years Ago
      Ford will have to decontent like crazy to get their cars' prices into the mainstream. Right now, their Euro cars (converted from euros to dollars) are near Lincoln levels.
      By the way, does anyone know of how Euro Fords fare in terms of long-term reliability? If the reliability is good in addition to the superb styling and material quality, it will dominate Toyota and Honda in every segment.
        • 6 Years Ago
        They would have to decontent were they to import these vehicles from Europe ala GM. That is not the case however, they are going to build these in the US or Mexico in the case of the Fiesta. They will not incur the currency translation loss or the higher wage structure of the European plants. These will be built under the new UAW contract that will be in effect at the time of production. Under that agreement Ford will be paying many of the workers $14.00/hr plus benefits instead of $28/hr plus benefits. The "Euro" Focus will sell at transaction prices north of the current Focus to make room for the Fiesta at a price point not too far below that of the current Focus. The higher transaction prices of the Euro Focus will allow for more content and more profit.
        • 6 Years Ago
        While I do not own a Ford personally, I do know of a few people that do, the Focus hatchback personally (I'm from UK), and they haven't had too many issues with it really.
        • 6 Years Ago
        You seem to be forgetting that European car prices are inflated by huge local taxes!

        Also that Euro price levels are on average a lot higher due to higher wages, higher prices in general - and considerable extra profit margins just because they can.

        Nevermind that converting from Euros to Dollars directly will not get you the US price! Also consider the cost in local terms, how much does a European worker have to work to pay for it.
      • 6 Years Ago
      awesome news. kudos Ford
        • 6 Years Ago
        Bring the Euro stuff over as Mercurys. Mercury, Mercury Mercury - damn it.
        • 6 Years Ago
        @Daniel:

        Then Ford is still stuck with the crap it currently has. Mercury can't save Ford.
      • 6 Years Ago
      That's BS. You can't directly compare prices in Euros to dollars in looking at car prices within the countries where they are built and sold. The mentioned cars will be built here, not there, in a dollar economy. It is not like Europeans are saying, "oh, no! look how much my car costs in dollars!"

      There a euro is like a dollar, since they are paid in euros. When they travel here, they love our cheap dollar. When we travel there, we hate it. The weak dollar means Ford can't simply export the cars to the US...they have to build them here.

      Here's another example of how direct conversion can confuse things: whereas the price of a barrel of oil in dollars has nearly quadrupled in the past three years, in euros it has little more than doubled.
      • 6 Years Ago
      Ok John I'll tell you: the Civic is way more attractive than the current American Focus.
        • 6 Years Ago
        I won't argue the point itself, but that's something like saying "It hurts more to be hit with a brick than a baseball." Both of them hurt to look at, and both companies have offered better in recent years.
      • 6 Years Ago
      So they pretty much are turning themselves into an American Honda. Good news.

      As a side note, in the last week I have seen an S-Max, C-Max, 2 Transit Connects, Fiesta (current gen.), Galaxy, Euro Ranger and what I thought was a Mondeo wagon running around Dearborn.

      If Ford can pull this off right, they may be fine. Let's just hope they tone down the three bar grille a bit (ie. think next Ford Taurus "spy pics").
      • 6 Years Ago
      i'm conflicted - while euro ford offerings are obviously more appealing, why did it take a major crisis for Ford to decide it might not be a good idea to sell butt-ugly cars to american consumers?
      • 6 Years Ago
      "In Europe and OZ, that strategy wouldn't fly because they were more focused on good cars". Well in OZ there are a lot of Midsize(diesel)Pickups, SUV's and Utes sold as well.
      • 6 Years Ago
      It's about time...
        • 6 Years Ago
        First, this is not news. Ford has been blathering for awhile that they should offer the European Fords here. That is will take them four years to do so with some models is just ridiculous. Ford as a US company has been dumb and slow. Even when gas was cheaper, why design good things for Europe and not consider integrating some of these choices into the US lineup as well? Choice is good, but Ford was always eliminating anything that didn't sell big here. Now they must live with a constricted lineup, and their biggest cash cow, the F150 is letting them down. Like 2012 is going to save the day.
        • 6 Years Ago
        @Gregg:

        "Ford was always eliminating anything that didn't sell big"

        Would you keep something that wasn't selling? You can't blame a business for not keeping a poor selling product. Ford and the rest of the automakers are simply following market demand. Five years ago the demand was for trucks and SUVs. Back then there was no thought of gas becoming too expensive. Five years ago was when they should have started making the Euro cars US compliant and began work on fuel efficient vehicles. But they didn't have a crystal ball and no one was asking for small efficient US cars.

        If you want to point a finger at Ford, blame them for not constructing more flexible manufacturing facilities. The F-150 plant cannot be quickly converted over to a Focus plant.
          • 6 Years Ago
          Alex, niche vehicles still make money. If they had simply brought the european cars over here at european prices, every single one that was sold would have made a large profit. Even if they only sold a couple thousand per year, that's still a positive bottom line.

          The R&D, tooling, and production has already been completed, and that's the massively expensive part. -- All this time they just had to agree to get the cars to pass emissions testing and sacrifice one or two cars for safety testing. Ford US just has one too many prideful idiots.

          Had they decided to bring over 5000 units of the new Mondeo, selling each in the 45k range, the cars would have appealed to upper-middle class folks looking for more exclusivity than a BMW. Those kind of people love something to talk about at work and with the neighbors. Who gives if the car got reviews saying it was too expensive -- that's a bonus to that kind of person. They would have sold. They would have made profit.
        • 6 Years Ago
        Boneheadotto, haven't you heard of the Ford Escape Hybrid?
        • 6 Years Ago
        The Ford Escape hybrid is not remotely and answer to the Prius. People looking for a 45 mpg Prius aren't going to pick the 34 mpg (29 for 4WD) Escape instead.
        • 6 Years Ago
        Boneheadotto

        2010-Milan, Fusion, Taurus, Sable Hybrids
        2011-Edge, MkX Hybrids
        2012-Edge HySeries(Plug-in)
        • 6 Years Ago
        no kidding but what is with the 2011-2012 dates. Will ford follow suit by bringing hybrids to market in 2020. I mean these cars should have been here yesterday. Why would i wait till 2012 for a CMAX when the Mazda5 was here 6 years earlier. Where is the talk of hybrids and efficiency improving vehicles launching in 2012. By 2012, Toyotas Prius brand (they are making it like Lexus and Scion as a sep brand) will have a full lineup of atleast 3 models all hybrids. Ford will have nothing to compete with that successful lineup and will promise to compete by 2020. They simply react way too slow and they dont lead.
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