Click the image above for a gallery of live shots of the Volkswagen Tiguan
In a rather odd yet intriguing move, Volkswagen in Germany is handing out a new fifth-generation Golf to anyone who orders a Tiguan. The customer will keep the Golf until their new Tiguan utility vehicle is available, which, at current rates, will not be until next January at the earliest. In an effort to cover the cost of giving away a new car and getting it back used, VW will be providing its dealers with a one-time payment of €1,000 for each Tiguan sold. Unfortunately for the affected dealers, that won't be enough to recoup the lost value of the Golf, but it shows how eager VW is to sell its new small-ute in the face of similar new models coming from its key competition, namely the Mercedes-Benz GLK.
We've previously reported that the Tiguan will start at $22,490, which equals $23,840 after the expensive shipping cost is tacked on. After AWD is added, though, the price climbs to $29,515. Considering that seemingly lofty price point, Volkswagen isn't expecting to face such sales shortages in the U.S. where it is marketing its lil' ute as the GTI of CUV's.
[Source: Automotive News Europe - sub. req'd]
In a rather odd yet intriguing move, Volkswagen in Germany is handing out a new fifth-generation Golf to anyone who orders a Tiguan. The customer will keep the Golf until their new Tiguan utility vehicle is available, which, at current rates, will not be until next January at the earliest. In an effort to cover the cost of giving away a new car and getting it back used, VW will be providing its dealers with a one-time payment of €1,000 for each Tiguan sold. Unfortunately for the affected dealers, that won't be enough to recoup the lost value of the Golf, but it shows how eager VW is to sell its new small-ute in the face of similar new models coming from its key competition, namely the Mercedes-Benz GLK.
We've previously reported that the Tiguan will start at $22,490, which equals $23,840 after the expensive shipping cost is tacked on. After AWD is added, though, the price climbs to $29,515. Considering that seemingly lofty price point, Volkswagen isn't expecting to face such sales shortages in the U.S. where it is marketing its lil' ute as the GTI of CUV's.
[Source: Automotive News Europe - sub. req'd]
Sign in to post
Please sign in to leave a comment.
Continue