Filed under: In the Autoblog Garage, Hatchbacks, Volvo
In The Autoblog Garage: 2008 Volvo C30 V2.0

Click above for high-res gallery of our time with the 2008 Volvo C30
We've been told for so long that hatches don't sell here in the U.S., so it's surprising to see a new crop of two-box premium cars going on sale. MINI started it with its R53 Coopers; retro flash met modern dash and it sold successfully enough to warrant an upgrade to the R56. Volvo's got the same lust for entry-level customers to its premium wares, so on the scene rolls the C30. Based off the S40, the C30 reaches back over three generations of boxy-but-good styling to a time when Swedish cars wearing the alchemist's symbol for iron had curves and a shooting brake profile. Hatch/wagon/brake/estate - call it what you will, Volvo's hoping it can call the C30 a success.
Gallery: Volvo C30 T5 Version 2.0
All photos ©2008 Dan Roth / Weblogs, Inc.
click any image to enlarge

Nomenclature aside, here's the modern equivalent of the 1800ES. Its forebear's rump set the tone with a postern rendered in glass, and the C30 follws suit. The visage is essentially what you'll find on the S40, though the airdam and headlamps are subtly different. The Version 2.0 model also gets sportier ground effects and a rear roof spoiler. The look is eye catching; people notice the C30. The C30 T5 - they're all T5s in the U.S. - in the Autoblog Garage looked super natty in Cosmic White with a root beer brown accent around the entire bottom of the car. Fenders are filled with 18-inch wheels wrapped in wide 215/45 tires that deliver sharp reflexes. Big tires with small, stiff sidewalls extract a penalty over every bump in exchange for their grip. Tramlining occurs more often than on less sporty Volvos, but the tires aren't so excessively wide that the steering tries to follow every rut. On the pothole-ridden byways of late-winter New England, the 18s aren't the smartest choice. Such rubber-bandy fitment induces cringes on pocked surfaces, and it's common for alloy rims to need a trueing as a maintenance item. Little responsiveness and handling acuity would be given up for a drop to 215/55/16s, and the ride would improve.
You will jiggle when the suspension deflects, but Volvo has learned a thing or two about chassis tuning since the jackhammer days of the first T5-trimmed 850. While stiffness in the suspension can border on harsh, you can never have too much chassis rigidity. The C30's structure is solid, which makes it feel tight and substantial. Quick handling is a by-product of the unshakeable foundation - the chassis doesn't wind up. Tidy dimensions and a fabulously chunky optional sport steering wheel work in concert with nice rack weighting to point the C30 where you'd like it to go. Stiff ride or no, taking a set and carving a line isn't a problem in this baby. Once you've emerged from the canyons, the C30 is also a docile, calm cruiser on the interstate. 28 mpg highway (if you keep your foot out of the turbocharged five cylinder) makes for legs that are moderately long.
227 horsepower channeled through the front wheels could be a recipe for ridiculous torque steer, and there is some "noise" in the steering from the FF layout, but we didn't find torque steer to be an issue. Slightly wonky electronic throttle response made it easy to call for too much torque, which would translate into wheelspin upon takeoff if there was so much as a pebble of sand. Once launched, the electronic throttle funkiness shows up in second gear, too, where you sometimes get a lot more go than you asked for.

The sport steering wheel was joined by a matching shift knob, both wearing aluminum accents. Dress it up however you like, the C30's shifter is as vague as a campaign promise. The metal insert is also chilly on a winter morn. Once acclimated to the long throws and balky gates - we got stuck on the 4-5 upshift a few times - smoothly coordinating throttle, clutch and gear selection becomes easy. Volvo clutches have always been forgiving and the C30 benefits from that history, making smooth driving easy.
Volvo's decades-long tradition of fine seats precedes the C30. For $28,000, however, we might have expected to find leather on the seats instead of the Kalix and T-Tec mix that swathed the chairs. Appropriately supportive in all the right places with a comprehensive range of manual adjustments, the black and light gray color combination looks good and keeps you in place when working the tires. The rest of the controls are laid out with clean Scandinavian design on the extra-thin center stack that Volvo's lately been making its trademark interior feature. There are few cars with such straightforward and self explanatory secondary controls as you'll find in a Volvo, and the LCD display acts as a guide to what the four knobs on the center stack do. Grab the tuning knob and the screen switches to an emulation of a tuning scale like radios used to carry. Proper knobs for volume, tuning, fan and temperature cover all the bases elegantly.
The rest of the interior wears Offblack; marketing speak for very gray. It's quiet inside, too, all the better to crank up the excellent stereo with 10 drivers by Dynaudio, maker of some very high-end gear found in recording studios. Surround-sound in a car is a dubious feature, so we ran it in two channel mode, and it did not disappoint when we sent Stanton Moore's III through the auxiliary jack. 

While the C30 is short in length to the point of being stubby, it's still larger than its main bogey, the MINI. It also pays homage to the past without being overwrought and too-kyoote. There's room for a deluxe child seat in the back seat, a pretty tough test when the vehicle size gets down in this range. Pull a lever on the front seats and they slide easily out of the way. It's no Maybach 62, but there is useable rear seat and cargo area room. It'd still be best to think of the rear seats as occasional use only. The glass hatch looks great and makes loading easy, just watch your pants on the bumper. With the rear seats in use, it may be tight to get a couple sets of golf clubs or a stroller in there, but we didn't have any problem with capacity once we put the split-folding backseat to use. Outward visibility is good, especially through the glassy tail.
We applaud Volvo for having the confidence to release a hatchback, and the C30 is unique in many good ways. Smart styling and a chassis that doesn't yelp in fear when asked to perform ups the appeal to the hip young people who this car is trying to snag. Older folks and Volvisti appreciate the styling homages to classical Volvos with the strong shoulders and specifically the nod to the 1800ES in the roofline. The overall feeling is modernity, versus the kitschy neo-retro in the MINI, and the C30 offers buyers another option, albeit for a dearer base price. Similarly equipped competitors aren't tremendously cheaper. A Cooper offering this level of performance is carrying the S badge and mid-20's pricing. Here's hoping that Volvo disproves the notion about Americans preferring sedans. The C30 is fun, fleet and functional.Many thanks to Josh and Jetson the ES!
All photos ©2008 Dan Roth / Weblogs, Inc.


Reader Comments (Page 1 of 4)
Allan 12:08PM (3/17/2008)
These things look real good in black too. Just wish they weren't so damn expensive. I know it's not supposed to be like Scion priced or anything, but it seems expensive for a little hatch.
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Chris 12:15PM (3/17/2008)
I agree on the pricing. They are about 15 to 20 percent more than they should be. I like their looks, one of the few Volvo that appeals to me.
geo.stewart 2:07PM (3/17/2008)
the car is 80-85% the price of a comparably equipped S40, about right. remember, this comes with the T5, not the 2.4i. base price still slots in below the 2.4i S40.
yes, it might be overpriced re: competition but is in line with Volvo pricing in general. Like the new IS-F, its not going to steal any MS3 buyers but give Volvo-lovers something to go after. Another year or 2 and deals will start to trickle to make them more competitive.
Besides, that back hatch kills usability.
Xcountryflyer 12:11PM (3/17/2008)
It may not be the best 20K+ hatchback out there, but its a very good effort on Volvo's part and deserves to be successful for them. Its certainly much more appealing than the $40K+ low-mpg AWD Volvo wagon that Autoblog tested last week.
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Mattias 12:30PM (3/17/2008)
I really like this T5: It's fast and offers lots of torque. And it is available with the stick. Unfortunately the D5 (Volvo's I5 diesel) is just available with automatic.
But anyway, the best combination between usabaility, fun and economy is the Peugeot sourced two litre diesel. It offers 340Nm torque in overboost mode and gets around 45 to 50mpg US.
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mike 4:31PM (3/17/2008)
But, they don't sell the 4 cyl diesel in the US, even with the "Custom Build".
NOreasonY 12:30PM (3/17/2008)
very nice car... one of my fav hatches out there
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apearlman 2:14PM (3/17/2008)
Volvo C30: 3201 pounds.
Mini Cooper: 2546 pounds. (S: 2668)
And just for fun,
1996 Volvo 850 WAGON: 3280 pounds.
Dear Volvo,
Very cool styling, and thank you for the hatchback. I'm totally in favor of chassis rigidity, but please make mine without the 600 pound weight penalty.
Thanks,
Andrew
Jeff 11:04PM (3/17/2008)
Where did you get that curb weight for the C30, apearlman? I just looked it up, and it's a little under 3K lbs.
This car is bigger than a Mini. The back seat might even be usable from time to time.
apearlman 11:10AM (3/18/2008)
Jeff,
I got the curb weights from autos.msn.com
No idea how reliable their numbers are.
http://autos.msn.com/research/compare/exterior.aspx?c=0&n=3&i=0&tb=0&ph1=t0&ph2=t0&dt=0&v=t106097&v=t106700
Andrew
BOB 12:31PM (3/17/2008)
To all who keep writing_______
"We need Ford and GM to bring in those cool small cars from Europe" -- look at the uneducated bitching above,about the price of this car.
And to the blog writer:
You know, it would really be refreshing to read ONE ARTICLE SOMEPLACE not saying that Americans dont like hatches. Many, many cool hatchback cars were sold here in the 70s -- Honda's Accord, Toyotas, VWs, on and on/. Most had 2 doors. In the 80s, hatchbacks started to get ugly, particularly the 5 doors -- and Americans do not need the shorter overall length of a 5door over a trunked sedan. Thus the hatchbacks available then were mostly not successful.
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Allan 12:41PM (3/17/2008)
Well why don't you educate us then, BOB... please.
Seminole 12:48PM (3/17/2008)
"look at the uneducated bitching above,about the price of this car."
Uneducated? Actually it makes a lot of sense. For $28,000 you can get a TSX (I know its a sedan) but it comes with a lot more features for the money. For $28,000 you can get a loaded GTI 4-door. For less than $28,000 you can get a Mazdaspeed3, etc., etc...
All those cars offer more space and more features for less money. Why would someone go spend $28,000 on a C30 when they can get a GTI with leather, navigation, a usable back seat, more cargo space, DSG, HID lights, and more for the same price. Ditto on the TSX. The Mazdaspeed3 offers more perfomance, more space, and more features for even less than that. The C30 is overpriced as crap once you add on options. And you have to, the base car comes with nothing at all. I saw a C30 when I was getting my car serviced stickering for $30,000.
Sorry, but we have a right to bitch about the price.
AZMike 1:08PM (3/17/2008)
Bob,
...and the expensive hatchback will die again here. do you see a lot of privacy for the interior with the Volvo?
another issue is the price class the Volvo is being sold in. can you think of another high-priced hatchback that has sold well?
a few come to mind:
-Merkur Scorpio
-Merkur XR-4 Ti
-Mercedes-Benz C-class hatchback
-BMW 3 series hatchback
where are they today? in the US, hatchbacks equal cheap cars, just like the ones you pointed out that were good sellers in the 70s and 80s.
the cheap hatchbacks will perhaps continue to sell here; the expensive ones will not.
on a side note, I was quite impressed with the C30 until I went to the Volvo website to build one. although it's nice to be allowed to build one to my specification, I was shocked at how expensive a modestly equipped one got to be.
AZMike
BOB 3:30PM (3/17/2008)
MY POINT about the price
- this is a good car. It can only be made in limited numbers, and does not have to be as good a value as Car X to succeed. All it has to do is bring younger interest to Volvo (it has), and sell in moderate numbers.
If you are interested in Volvos, this is a cool car. If you arent, it is overpriced. Compare it to a BWW 135, not to a Jappy that many of us would NEVER buy, and you will see the point better.
BOB 3:33PM (3/17/2008)
PS -- notice the dollar is about half what it was in comparison to the Euro.
If it werent for BMW and Mercedes juggling currency futures, their cars would be priced out of the market. People who like European products, like this Volvo, should be screaming at Washington, if we want to buy more in the future.
The artifically limited Yen keeps Japanese cars lower.
Torrent 12:38PM (3/17/2008)
Great looking car, but Very EXpensive-like the new Accord. A nicely equipped Accord Coupe/Sedan can easily roll into the low 40,000's. Isn't that what they have Acura For?
Anyway, this car is nice.
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Seminole 12:49PM (3/17/2008)
Um....
A loaded V6 EX-L with Navigation costs a tad more than $30,000 (around $30,500ish). Zero options are available for it, everything is included. The Coupe is only $200 more than the sedan. Can you tell me how you managed to make an Accord cost $40,000?
geo.stewart 2:00PM (3/17/2008)
realistically, you can hit 35K and that is about it.
Still, that's basically 66% of the base price added back on (14K on a 21K car) WOW.
Nicko 5:24PM (3/17/2008)
Seminole:
http://jalopnik.com/354248/who-can-do-better-than-a-38k-honda-accord-win-a-prize
Jalopnik managed to option up an Accord Coupe to $37,853.