- Mar 14, 2008
Toyota slowing production of Tundra, Sequoia
In a rare move for Toyota, the auto company will be slowing production of the Tundra pickup and the Sequoia SUV due to lagging sales. Last year, Toyota sold 196,555 Tundra's, which was just a bit shy of their stated goal of 200,000. Still, it was enough to make the Tundra the fourth-best-selling truck in America, and very close to the GMC Sierra at third. Significantly, those 196,555 sales represent a 57-percent gain in Tundra sales as compared to 2006. Still, Toyota is not selling as many Tundra's as they had hoped, forcing them to slow down their production cycle. Last month, Toyota sold over 10,000 fewer Tundra's than they are capable of producing. No jobs will be lost at either the Princeton, Indiana plant or the San Antonio, Texas plant where Tundra's and Sequoia's are built.
Those in the market for a new truck are very close to welcoming the redesigned '09 Ford F-150 and '09 Dodge Ram to the stable of choices. Despite this announcement, we're nowhere near ready to count Toyota out, and we're sure that they are well aware that they are in the middle of an uphill battle where consumers will have more quality pickups to choose from than ever before.
[Source: Automotive News - Sub. Req.]