• Feb 11, 2008
India's Mahindra & Mahindra may have lost its bid for Jaguar and Land Rover, but the manufacturer of industrial and agricultural vehicles has its sights set on expansion, and that means teaming up with a larger automaker.

In order to reach the markets that matter, M&M may be looking to forge an alliance with Chrysler LLC. The Indian firm originally began selling Wranglers in its home market and might be interested in taking Jeep off Cerberus' hands. A report in the Economic Times says that "M&M is reportedly in talks with Chrysler for its iconic Jeep brand" although there's no confirmation that Chrysler is looking to offload the brand – yet.

Could Cerberus finally be looking to begin selling off parts of the Chrysler trifecta as many industry analysts have predicted? It certainly isn't out of the question considering the private equity firm's history. And where does the upcoming M&M Appalachian diesel pickup fit into this equation? The Indian automaker is adamant that it will begin selling its own diesel pickup in the U.S. next year, as well as a diesel hybrid version one year later. If this somewhat far fetched rumor of Jeep being sold to M&M turns out to be true, perhaps we'll see Jeep-branded diesel pickups in the U.S. before the decade is done.

[Source: Economic Times]


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  • 66 Comments
      • 6 Years Ago
      AMC designed the YJ with it's "square headlights" FYI, not Chrysler.

      several years in the CJ lines showed poor workman ship such as shoddy paint and poorly constructed frames.

      last real Jeep? pishaw.

      as for the square headlights comment, a headlight is a headlight....get over it.
      • 6 Years Ago
      OH GOD... thanks for the warning... DEATH to a legendary American brand. I think I'll hold off a while longer before replacing the '01 GC. MAYBE Manindra will finally realize that the load floor for a SUV/Wagon should be AS LOW AND FLAT AS POSSIBLE.
      • 6 Years Ago
      Hey psarhjinian,
      Here some things to ponder....
      U.S. automakers (Ford, GM and Chrysler) employ two and a half times more U.S. workers (per car) than foreign automakers (including all the cars they make here). Even with recent buyouts, GM employs more Americans than all foreign-owned automakers combined. Ford's U.S. job "footprint" is about 20 times bigger than that of Hyundai. And Ford employs more U.S. workers at a single manufacturing facilitiy than Hyundai and VW employ nationwide. Honda is one of the largest, longest operating "transplant" manufacturers operating in the U.S., but it employs only 27,000 Americans, about a third of Chrysler's current total.

      Comparing a Honda and a Hyundai? The Honda supports over three times more jobs.

      In some cases, autos assembled outside the U.S. by companies based here support significantly more U.S. jobs than autos assembled here by companies with most of their engineering, design and headquarter jobs located overseas. For example, a Ford assembled in Mexico this year will likely support approximately six times more U.S. jobs as a Hyundai assembled in Alabama.

      Source: Level Field and they use estimates based on statements by the all automakers and their trade associations.

      So think again about US Autos not supporting America!
      • 6 Years Ago
      I got on here this morning to here that my one time favorite car manufacturer might be sold.

      Even worse news, the new 2009 Dodge Ram is the worst design in the history of the Ram.

      And even further bad news, there will be no more Viper.

      I hate to say this, but I am completely disgusted by this company. The only good designs they come out with are concepts that are never made to even potentially be a production vehicle, but rather to spark interest in their production line. But when your attention is shifted over to their production vehicles, all you are overwhelmed with is the lack of quality materials, poor mileage, plastic everything, too much chrome, just the same old same old.

      If they have any chance in hell of turning this company around they need to stay in the American market and not sell out for one. JEEP needs to stay a JEEP, if I ever see some minivan looking jeep concept im going to shoot myself. And most importantly they need to back their car up with QUALITY MATERIALS. I just dont think they can do it.
      • 6 Years Ago
      Living here in Toledo, we've had quite a number of Jeep products, have one in the garage now, and plan to replace it with a Wrangler Unlimited. But if Jeep gets sold to M&M, my current Jeep will be the last one.
      • 6 Years Ago
      Why would Cerberus sell Jeep? They need the cash to stay afloat. If you think Cerberus are stupid to even consider it - just look at what Ford are doing with Land Rover - 3 straight years of record sales, $1.3bn profit in '07, the most profitable brand in all of Ford - Sold to the highest bidder. Why? They need the cash to stay afloat. But for how long?

      • 6 Years Ago
      Easy guys. Chances are that Mahindra and Chrysler are just talking about diesel engines. Chrysler is in desperate need of small diesel engines and Mahindra has some. Mahindra is trying to get their diesel through US emissions testing now as part of bringing their Appalachian truck over here, and they are one of the few companies that can supply engines in the quantity that Chrysler/Jeep would need.

      Take off your tinfoil hat, there is nothing to see here.

      I cannot wait to put down my money on a 2009/2010 diesel Rubicon.
      • 6 Years Ago

      I guess that this was just a rumor after all.
      • 6 Years Ago
      Hey Devin,

      What good does a "halo car" do when the company is in the tank anyway.

      Do people looking at Avengers and Caravans think, "Well, they make the Viper, so this thing must be good!"
        • 6 Years Ago
        "Do people looking at Avengers and Caravans think, "Well, they make the Viper, so this thing must be good!"

        Yes, many do. American marketing driven consumerism is all about brands and portraying lifestyles. Product counts for very little. Viper is what helped give the Dodge (and by association, Chrysler) brands some degree of prestige for many people.
      • 6 Years Ago
      Jeep helped save Chrysler's ass in the 1980s after AMC was bought by Lee Iaccoca. Why sell it now unless you plan to dismantle the company? It's the only logical conclusion.
      • 6 Years Ago
      M&M has built licensed Willy's and AMC designed Jeeps for 40 years. They made their own versions of the CJ3 and CJ5 plus added a cool 4door verson of the CJ5. They also built Jeep FC trucks and even made a bus from the design. M&M also built under license tractors and engines from International Harvester. They put the IH diesels into the jeeps. If this is talkes just to build licensed versions of current Chrysler Jeeps I see no problem with it. IF how ever they plan on taking the whole brand over. thats another thing.
      • 6 Years Ago
      Jeep was acquired by Chrysler as part of AMC in 1987.

      It can be sold as easily as it was acquired.

      Chyrsler-Dodge dealers can cover the market as well as Chrysler-Dodge-Jeep dealers and it would make Chryslers dealer acquisition process easier.
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