• Sep 21, 2007
With the rally racing world still mourning the death of 1995 WRC champion Colin McRae, game maker Codemasters has decided to pull advertising featuring the deceased driver. The very successful game, Colin McRae: DiRT, used McRae as its spokesman in Europe, but not in the States. Management at Codemasters came to the decision to pull the ads after consulting McRae's family, which is the decent thing to do.
McRae's death was a crushing blow to all who knew him, and the news that three others, including Colin's son, also passed only made things worse. Codemasters did the obvious and right thing in pulling the ads, but we hope McRae's name stays on the cover of the game as tribute to his vast contributions to rally racing.

[Source: Joystiq]


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    • 1 Second Ago
  • 9 Comments
      • 7 Years Ago
      I'd like to see them to 1 final game, like a tribute. All of Colins cars in one game.
      • 7 Years Ago
      I hope his name stays on it as well. It would be a fitting tribute. It would also put a few dollars in the family bank account if Codemasters indeed does the right thing. I am sure they paid Colin for the use of his name and likeness and it is only right that if they do use his name, any profits he would have gained should go to his family. It still seems surreal to this rally fan.
      • 7 Years Ago
      good on them, but i agree, i hope his name remains on the game. He is synonymous with rallying and he name will definitely be carried on in the sport.
      • 7 Years Ago
      good for them and there might be a chance to introduce it again
      • 7 Years Ago
      Impressive. A Marketing department with a soul.
      • 7 Years Ago
      that game is tight
      • 7 Years Ago
      That is a nice thing to do, especially so close to the tragic news.

      Yeah, I was/am a big Colin McRae fan, especially in his later wrc days driving the Focus. I really hope they keep his legacy alive and well in this game for a long time.
      • 7 Years Ago
      Also 2nd the keeping of the name with the game. It just makes sense.