With the rally racing world still mourning the death of 1995 WRC champion Colin McRae, game maker Codemasters has decided to pull advertising featuring the deceased driver. The very successful game, Colin McRae: DiRT, used McRae as its spokesman in Europe, but not in the States. Management at Codemasters came to the decision to pull the ads after consulting McRae's family, which is the decent thing to do.McRae's death was a crushing blow to all who knew him, and the news that three others, including Colin's son, also passed only made things worse. Codemasters did the obvious and right thing in pulling the ads, but we hope McRae's name stays on the cover of the game as tribute to his vast contributions to rally racing.
[Source: Joystiq]
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Reader Comments (Page 1 of 1)
Alex @ Sep 21st 2007 8:44AM
good on them, but i agree, i hope his name remains on the game. He is synonymous with rallying and he name will definitely be carried on in the sport.
John P. @ Sep 21st 2007 8:49AM
That is a nice thing to do, especially so close to the tragic news.
Yeah, I was/am a big Colin McRae fan, especially in his later wrc days driving the Focus. I really hope they keep his legacy alive and well in this game for a long time.
Dave Ellis @ Sep 21st 2007 9:04AM
I'd like to see them to 1 final game, like a tribute. All of Colins cars in one game.
Allan @ Sep 21st 2007 9:29AM
Also 2nd the keeping of the name with the game. It just makes sense.
jorvis @ Sep 21st 2007 9:39AM
I'm about halfway through the game and love it, but why (here in the U.S.) can I not find his name anywhere on the game?
Jacob @ Sep 21st 2007 9:46AM
Codemasters was afraid that no one in the states would know the name Colin Mcrae so they opted to just call it Dirt.
James @ Sep 21st 2007 10:34AM
I hope his name stays on it as well. It would be a fitting tribute. It would also put a few dollars in the family bank account if Codemasters indeed does the right thing. I am sure they paid Colin for the use of his name and likeness and it is only right that if they do use his name, any profits he would have gained should go to his family. It still seems surreal to this rally fan.
MIKE @ Sep 21st 2007 11:14AM
that game is tight
importjap @ Sep 21st 2007 12:23PM
Impressive. A Marketing department with a soul.
Richard @ Sep 21st 2007 2:47PM
There are some nice tributes to Colin over at the Subie Rally Site: swrt.com
big L @ Sep 21st 2007 10:12PM
good for them and there might be a chance to introduce it again