Tesla's Darryl Siry on product placement with the Roadster
We reported the other day about the Tesla Roadster being one of the featured vehicles in the upcoming Project Gotham Racing 4 for the XBox 360 and now Marketing VP Darryl Siry has picked that up and expanded on the subject of product placement for the Roadster. As might be expected for a car that has gotten so much attention, Darryl has received a lot of offers to the Roadster. Unfortunately product placement can be hit of miss because there is no guarantee of a film's success. Ford did well with the presence of the Aston Martins, Land Rovers and Mondeos in the last Bond film. However Chrysler got burned with for the $3 million they spent to get Jeeps used in the movie Sahara which about three people actually saw.
[Source: Marketing 2.0]
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