• Jul 18, 2007

Volkswagen has a very simple and instantly recognizable logo which has seen subtle changes through the years. In the end, though, it has remained generally the same. The German Car Blog is reporting that VW chief Martin Winterkorn has decided to give the logo a freshening, making the symbol larger (must be a trend) while also better separating the V and the W from the outer ring. The new look will be more 3-D, but the branding itself will retain its central location on the grille. Look for the new VW ornament to bow on the Golf VI.

[Source: The German Car Blog]



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  • 68 Comments
      • 7 Years Ago
      "The North Americans have wrapped their heads around this--more or less--and are building better cars as a result, cost-cutting notwithstanding."

      cof

      The Europeans seem to have this built-in arrogance about their ability to engineer a product."
      Make that "Za Germans seem to.." and I'll agree 100%.

      "Maybe they could drop all the vowels in their name at the same time. Volkswagn!"
      wtf?
      • 7 Years Ago
      The "new" logo is so similar to the current one that the average consumer will never notice. This is good, because the "VW" logo is nearly as recognizable as the Benz 3-pointed star or BMW's propeller.
        • 7 Years Ago
        We just traded our VW Passat which we loved to a Sante Fe--reason--it cost a small fortune every time we wanted work done on it--they should change that and not the logo!
        • 7 Years Ago
        *Recognizable to the average consumer.
      • 7 Years Ago
      Well, it seems this may signify them officially having tried everything outside of correcting their actual problem to spur sales.

      Note to VW: STOP CHARGING PEOPLE A PREMIUM FOR YOUR DIARHEA ON WHEELS!!!!!
        • 7 Years Ago
        True, but the sad thing is that Mercedes is at the very bottom of reliability (#36 out of 36) and people still trip over themselves to own one. I think VW was #32 so it is not much better at all. Japanese cars own the reliability dept and the only other European cars worth mentioning are Audi (right behind Infiniti), then BMW, and finally Volvo rounding out the top three (in that order) according to Consumer Reports.

        Note to VW: Close your Mexico plant, and follow the lead of the other products from Lamborghini, Audi, Bentley, and Bugatti, that you already own. The Pueblo Mexico plant is what keeps you guys at the bottom.
        • 7 Years Ago
        Nah, German- and Mexican-made VWs suck pretty much equally. But it's easier for German engineers to wrap their minds around the possibility that Mexican assembly is to blame, rather than themselves.

        The German makes, as things stand right now, have a problem with:
        Complexity for complexity's sake: A VW powertrain has far more moving parts than an equivalent Honda one. Mercedes' electronics are, by far, more complex than those the Lexus deploys.
        Poor QA: A good manufacturer designs products to be reliable and does QA at every stage. Europeans don't do QA until very late in the assembly process. Quality is an add-on, not built-in, to a European make.

        The vehicles are generally quite impressively engineered, but it's not sustainable engineering. The North Americans have wrapped their heads around this--more or less--and are building better cars as a result, cost-cutting notwithstanding. The Japanese and Koreans have been doing it for decades and are reaping the benefits. The Europeans seem to have this built-in arrogance about their ability to engineer a product.

        You can see the epitome of this at Mercedes. They're terminally incapable of admitting that they're not Gods of All Things Automotive. VW isn't quite that bad, but they're not good, either.
      • 7 Years Ago
      yup. Buy American cause American companies don't outsource.
      • 7 Years Ago
      I hate this trend of logos getting more and more massive. I think it's the Toyota Solara or Camry that has a huge logo on their current model. So tacky! Quit beating us over the head with your branding. We know it's a Toyota already.
        • 7 Years Ago
        You probably drive a Kia.
      Mark Johnson
      • 7 Years Ago
      I killed off 2 Rabbits in the 70's and 80's; rebuilt a Ghia that was one of the best project cars ever, and started it all with a '71 SuperBeetle as my first car in '78. I now have a '98 Cabrio, bought new, and the GD thing has been falling apart since day 1. Small plastic part issues, rust over the windshield, a freaking $140 battery that has had to be replaced 5 times (every 2 years? excuse me?)...VW is not what VW used to be, folks. They better see the light.
      • 7 Years Ago
      The Passat might have had Mexican made parts.
      There is news that VW might make cars in the US like Honda, Toyota and Subaru...
      My 99 Geman made GTi is built very strong and did a wonderful job in the flood. I just wish it had traction control for the snow...
      • 7 Years Ago
      I'm not buying any more VWs until they come back with the "far-fig-new-gan" marketing campaign.

      Nothing explained the concept of the German engineering, Mexican low-cost labor and American high-mark ups like a catchy non-english slogan that just rolled off my tongue.
      mikey
      • 7 Years Ago
      oh-boy...tlike thats gonna make a difference...these cars just arnt the same as i was a kid...now they are just bloated blobs with no personality...so lets take the only thing thats recognizable and kill that...why dont they just bring back the vw thing.......at least that was better looking than those overpriced turds....
      • 7 Years Ago
      They're known for their spirited performance and fine interiors.It's too bad their build quality and long term reliability aren't up to par.
        • 7 Years Ago
        Fine interior? I love the look of peeling paint on all the plastic interior parts of a next to new vehicle.
        contactspec
        • 7 Years Ago
        Agreed. They need to put more money into paint and auto tranmission durability. By the way, VAG special tools should be reduced or phased out. Volkswagen is supposed to mean the peoples' vehicle. VW makes it difficult for Joe car owner to do his own work.
      Opie Griffith
      • 7 Years Ago
      VW should NOT change the logo unless they can turn it in to a peace sign like the boomers did on the 60s VW Bus...I would also like to see the return of the VW Rabbit truck. My 81 Truck has 250,000.
      Brian
      • 7 Years Ago
      Never change the name of a ship or boat, it's bad luck. Never mess with a good thing. The present logo is perfect into 2100 a.d.

      If you change it, there are spiritual forces at work, in all things, this could mean a downturn for VW.

      Change is not always good...and in some cases, has wiped out whole civilizations.

      I say, leave well enough alone....
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