Ford Super-Duty ads set for Super Bowl debut
Every company that produces a consumable product wants to make its mark during the Super Bowl with a sweet commercial. Automakers are no different, and you'll see plenty of spots during the big game from your favorite OEMs. Ford is planning on pushing its new 2008 Super-Duty pickup, and will be sponsoring the Super Bowl "Built Ford Tough Pre Kick" show on CBS. Three commercials are set to air, including two 15-second spots and one extended 60-second spot. We have the two short ones for you here, one of which shows the Super-Duty's new 6..4L twin-turbo Powerstroke diesel being assembled out of this air and the other showing off the truck's unique Tailgate Step. The longer commercial will show the whole truck and its susbsytems being assembled in a similar manner. All three spots were created by Ford's ad agency, JWT Detroit, and done using CAD-based engineering data on a computer. Hence, you won't see a finger print smudge anywhere during the commercials, as this was a totally hands-off production. Check out the Tail Gate spot after the jump and check back after the game when we'll have the 60-second spot posted.
[Source: Ford]
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Reader Comments (Page 1 of 2)
David P Brown @ Jan 26th 2007 4:20PM
Man with the pics of the new superduties being all over the net, you would think they would actually show the truck?!
Adam @ Jan 26th 2007 4:28PM
The lamest 5 second ad I ever saw
Aki @ Jan 26th 2007 5:32PM
I thought superbowl commercials were supposed to be entertaining? Yeesh, looks like a CS project in college.
Jackson's Mom @ Jan 26th 2007 7:35PM
Sweet...I can't wait to drive this truck! Ford has a winner here.
MikeW @ Jan 26th 2007 8:10PM
Two turbos and still no low end torque.
http://media.ford.com/products/presskit_display.cfm?vehicle_id=1515&press_section_id=398&make_id=92
Same 3 speed auto & overdrive, just revised ratios.
Chrysler even has two 6 speed automatics: Aisin AS68RC for the chassis cabs, and the 68RE
greg curran @ Jan 26th 2007 8:29PM
I went to their sight, not a word about the tranny, If they still have the 5 speed auto they'll be behind from the gitgo GM already has 6 speeds w/Diesels
greg curran @ Jan 26th 2007 8:30PM
Hard to believe Ford would stay with a 5 speed auto when the competition both have 6 speeds gas and diesel. Also Fords standard gas engine is down 40 horse from dodge and 53 from gm. Even the new diesel is not class leading power. That's the problem with Ford, if the sales are good they always settle for good enough
Murphy @ Jan 27th 2007 12:06AM
You guys make me laugh
"Two turbos and still no low end torque."
"Fords standard gas engine is down 40 horse from dodge and 53 from gm. Even the new diesel is not class leading power. That's the problem with Ford, if the sales are good they always settle for good enough"
Just so you guys know. These trucks are outpulling everything but a semi. 24,000lbs how is that for "good enough"? Ford doesn't have the best selling truck by settling.
Dan Linkhorn @ Jan 27th 2007 1:52AM
With ads like these no wonder they lost billions in the last quarter!!
greg curran @ Jan 27th 2007 8:16AM
#11 you ford fanboys make me laugh. I think ford makes a fine truck, but if you believe less horsepower and less torque equals more pulling power just because of some arbitrary rating the manufactuer decides to use then I've got stock in the golden gate bridge I want to sell you.
MikeW @ Jan 27th 2007 12:47PM
If the duramax makes 360hp@3200, 650ft-lbs@1500.
The cummins 6.7 makes 350hp@3000 ,650ft-lbs@1500.
Where is the low end beef in the 6.4 PSD? It needs more low end because it is behind the 8-ball transmission wise.
The allison 1000 1st-3.1, 2nd-1.81, 3rd-1.41, 4th-1, 5th-0.71, 6th-0.61, Reverse-4.49
The Chrysler 68RFE 1st-3.231, 2nd-1.837, 3rd-1.41, 4th-1, 5th-0.816, 6th-0.625 Reverse-4.444
the other 6 speed auto for the cummins (HD, with PTO)
1st-3.74, 2nd-1.96, 3rd-1.34, 4th-1, 5th-0.77, 6th-0.63, Reverse-3.54
Ford's 1st-3.11, 2nd-2.22, 3rd-1.55, 4th-1, 5th-0.71, Reverse-Pre-revised 2.88
Murphy @ Jan 27th 2007 2:55PM
the people who just get on here to trash talk Ford need a reality check. Here is a little story for everyone:
In 2005 Ford came out with a redesign for the superduty. They claimed it pulled 18,000lbs. Well GM and Dodge didn't believe it. So they decided to get together and test out this new Superduty. Guess what. GM and Dodge were right it couldn't pull 18,000. It pulled 19,200. So you guys keep badmouthing Ford trucks. In the meantime they will just keep making a superior product and stay #1 in the truck business. Oh and by the way for you guys who say gm is really #1 in trucks. Ford owns 54% of the 3/4 ton truck market. That means GM and Dodge split 46%. Keep knocking.
Mike @ Jan 27th 2007 4:08PM
Hey Greg Curran and Mike W,
You quite obviously know not of what you speak.
First off if the .10 difference in trans final drive makes you sleep better at night, then go ahead and buy the Chevy. Little do you know that if you want better fuel economy, you can buy various rear end ratios that more than make up the difference.
Second, if you go and drive the Powerstroke, Duramax, and Cummins engines, you will feel the difference in power the Ford provides. Looking at power numbers and gear ratios all day long will not actually mean anthing in the real world.
Plain and Simple.
greg curran @ Jan 27th 2007 4:34PM
Mike: If you order a lower rear end ratio to make up the tranny difference you will get worse gas mileage not better. Let me get this straight, you're saying more horses and more torque and an extra gear in the tranny will translate to less performance in the real world? You need a lesson in basic physics my friend. Same weight,same gearing more power will win out every time unless your where the laws of physics don't apply
greg curran @ Jan 27th 2007 5:04PM
Murphy: GM is no.1 in truck sales that's a fact, look it up if you want. yes ford has 54% of 3/4 ton truck market you are right. However in 2002 Gm had less than 2% of the diesel market and they now have a little over 33%. I don't believe those sales came from dodge. I am not a ford basher they make a fine truck I've owned a superduty, but when this new truck hits the market it should have class leading power and a tranny equal to gm and dodge. What's wrong with that?
Murphy @ Jan 28th 2007 2:24AM
What is it that you guys don't get about this truck IS capable of pulling 24,000lbs?? that is more than anyone else. Plain and simple. Go ahead and say that it is Fords slanted tests and I will tell you that GM and Dodge give slanted HP and torque numbers. We can play that game all day long.
Oh Greg I don't believe that GM ever had as low as 2% of the diesel market. If so please show where you got those #'s. I work at the plant that makes this superduty and we have meetings about our ratings, market share, quality, etc... I don't recall gm ever being that low. That would mean that Ford had 85% of the 3/4 ton market.
Also I am certainly a Ford guy (I mean they put the food on my table) but I don't hate GM or Dodge. They may have 6speed transmissions but the torque is the same while the duramax only has 10 more ponies. And anyone who knows these turbodiesels knows that you can tweak that hp number with programming. Ford has tuned this motor down to match competition while still out-towing them. Ford has come out with a combo that outpulls everyone else. Get over it. Stop the sad cries of "arbitrary numbers".
You guys ever heard of the "texas truck of the year" award? it is the most prestigious award for this class of trucks. Ford won it this year. Know why? Ford may make a lot of mistakes but they know what they are doing when it comes to trucks. As a matter of fact toyota brought their 3/4 ton truck and when they came over and saw the Ford truck they packed up and went home. Figured GM and Dodge guys would even get a kick out of that.
I'm sure that I could pick apart GM and Dodge and find all kinds of reasons they aren't the leader in this segment.
greg curran @ Jan 28th 2007 3:04PM
Murphy: Correct me if I'm wrong (and I very well could be) Are you not getting that 24000 Lb rating from the F-450 which ford has decided to lump in the super duty category formerly only 250-350? I ask because gm calls their 4500 the kodiak. It's a 4 door or ext cab pickup capable of towing 26000 lbs according to thier web site. So I'm wondering what the 350 is rated at. Also according to gm media online gm had less than 2% of the heavy duty DIESEL pickup market pre-duramax. That is where I got that number. Again it's interesting to see ford has decided to lump the 450 into this bracket. I bet gm will have to follow in order to compare apples to apples because that rating is a good 6 or 8 thousand pounds more than any 1 ton has ever been rated is it not?
MikeW @ Jan 28th 2007 7:28PM
If you touch the engine programming, the transmission is now not covered via warranty.
GM/Ford/DCX aren't stupid, they will even show in the Magnuson-Moss how you invalidated the warranty. [direct correlation]
If you upsized the intercooler, tubes, exhaust manifold, exhaust downpipe, muffler, you are engine & transmission warranty fine. You may not improve peak performance, but mileage should increase and you still have a warranty.
MikeW @ Jan 28th 2007 9:35PM
Lets say top gear was all equal in all these three diesels [comparable mileage], 40mph/1000
Ford: 1st-25mph@2850, 2nd-40mph@3125-locked up converter tow/haul, 3rd-55mph@3000, 4th-85mph@3000, 5th-120mph@3000 (obviously not towing)
Dodge: 1st-22mph@3000, 2nd-41mph@3000-locked up converter tow/haul, 3rd-53mph@3000, 4th-75mph@3000, 5th-92mph@3000, 6th-120@3000
GM: 1st-25mph@3300, 2nd-43mph@3200-locked up converter tow/haul, 3rd-55mph@3200, 4th-78mph@3200, 5th-110@3200, 6th-128mph@3200
Murphy @ Jan 28th 2007 9:56PM
actually greg the 450 has always been in the superduty class as well as the 550. The comparable f-series truck to the kodiak is the f650. The 450 up till the 08 m.y. has only been available as a chassis cab. For 2008 ford is making this a regular pickup. It is the same size as the 250/350 just beefier package. I can't find the specs for the 650 but I will post them when I find them.
Again greg your right comparing anyone with ford trucks is like apples to oranges.