• Jan 26, 2007


Every company that produces a consumable product wants to make its mark during the Super Bowl with a sweet commercial. Automakers are no different, and you'll see plenty of spots during the big game from your favorite OEMs. Ford is planning on pushing its new 2008 Super-Duty pickup, and will be sponsoring the Super Bowl "Built Ford Tough Pre Kick" show on CBS. Three commercials are set to air, including two 15-second spots and one extended 60-second spot. We have the two short ones for you here, one of which shows the Super-Duty's new 6..4L twin-turbo Powerstroke diesel being assembled out of this air and the other showing off the truck's unique Tailgate Step. The longer commercial will show the whole truck and its susbsytems being assembled in a similar manner. All three spots were created by Ford's ad agency, JWT Detroit, and done using CAD-based engineering data on a computer. Hence, you won't see a finger print smudge anywhere during the commercials, as this was a totally hands-off production. Check out the Tail Gate spot after the jump and check back after the game when we'll have the 60-second spot posted.

[Source: Ford]



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    • 1 Second Ago
  • 27 Comments
      • 8 Years Ago
      I prefer to have a truck that is reliable and a dealer that honors the waranty......All Ford can come up with is a stupid lame tailgate step.

      BTW, Ford did not represent trucks at the Houston Auto show this week, what a flop! GM and Toyota nailed it good. At least there are two companies serious about making trucks.
      Alan Gregory
      • 8 Years Ago
      My family's business purchased our first four new Power Stroke F350 one ton dually Lariat trucks in 1996. All with automatic overdrive transmsissions.

      These trucks were used as work trucks in the oil feild at the muddy rig sites.

      Purchased four more Lariat models in 1998 and so on replacing them every two years.

      Business has been good, and now with the four 2006 F350 King Ranch Editions 4x4's dually's getting close to retiring. We clock anywhere from 150k to 200k on each truck.

      With the history of the Ford Super Duty line,which just keeps getting better through out the years. I must say we are all looking forward to the new, 6.4 twin turbo engines.

      As far as the numbers the bloggers have presented all looks good.

      As far as the real world. We tow 20,000lbs of spooled cable. Work over rig pumps 18 to 19,000lbs. Drill bit heads and pipe 20,000lbs which this also includes the 5th wheel trailer. In the mudd to and from the rig sites.

      Over the years only one water pump had to be replaced which was around $800 on a 2004.

      GM is trying with their ISUZU Duramax which is not bad but no way will it match the Power Stroke for reliabilty.

      And as for as the Dodge come on get a better transmission regardless of the gears it has problems.

      Don't care if the Ford has a so called fossil of an automatic overdrive. It works and it works well.

      BTW looking forward to seeing the first new Toyota Tundra attempt the oil feild. Oh forgot will be year or so before they attempt the real work diesel truck world. Toyota is to worried about 0 to 60 mph figures and towing boats at this time.
      • 8 Years Ago
      Man with the pics of the new superduties being all over the net, you would think they would actually show the truck?!
      • 8 Years Ago
      Sweet...I can't wait to drive this truck! Ford has a winner here.
      • 8 Years Ago
      With ads like these no wonder they lost billions in the last quarter!!
      • 8 Years Ago
      Greg Curran,

      In your response to my post you make no sense.

      5th (top gear) in Ford (according to Mike W)- 0.71:1
      6th (top gear) in Chevey (according to Mike W)- 0.61:1

      Those are ratios as to turns in to turns out. If you are looking for fuel economy, you can substitute a numerically lower gear ratio to improve such. If you want acceleration, you would substitute a numerically higher gear ratio to improve that.

      You are trying to say that if you go with a 3.73:1 ratio as opposed to a 4.10:1 you would get worse economy? You would be incorrect.

      My point is that .10 of gearing is next to nothing in the real world. More can be made up for calibration of shift points than by .10 of trans ratio (the final ratio is the only one I am using because the shift strategy can make up for everthing except 1st and final gears).

      I also don't argue that power numbers (if tested side by side on a chassis dyno) do mean something, however, if you know anything about the auto industry, you know that the manufacturers play some games in getting their numbers (while those variations are small, they do happen). You would also know that drivetrain loss and vehicle weight are not accounted for in "advertised" numbers. Therefore, the only way someone without a chassis dyno is going to know what works best in the real world is to do the same work (or at least a test drive) in both products and gain the comparative knowledge themselves (or see if someone has done a comparison for you in a respected media source).
      • 8 Years Ago
      What is it that you guys don't get about this truck IS capable of pulling 24,000lbs?? that is more than anyone else. Plain and simple. Go ahead and say that it is Fords slanted tests and I will tell you that GM and Dodge give slanted HP and torque numbers. We can play that game all day long.

      Oh Greg I don't believe that GM ever had as low as 2% of the diesel market. If so please show where you got those #'s. I work at the plant that makes this superduty and we have meetings about our ratings, market share, quality, etc... I don't recall gm ever being that low. That would mean that Ford had 85% of the 3/4 ton market.

      Also I am certainly a Ford guy (I mean they put the food on my table) but I don't hate GM or Dodge. They may have 6speed transmissions but the torque is the same while the duramax only has 10 more ponies. And anyone who knows these turbodiesels knows that you can tweak that hp number with programming. Ford has tuned this motor down to match competition while still out-towing them. Ford has come out with a combo that outpulls everyone else. Get over it. Stop the sad cries of "arbitrary numbers".

      You guys ever heard of the "texas truck of the year" award? it is the most prestigious award for this class of trucks. Ford won it this year. Know why? Ford may make a lot of mistakes but they know what they are doing when it comes to trucks. As a matter of fact toyota brought their 3/4 ton truck and when they came over and saw the Ford truck they packed up and went home. Figured GM and Dodge guys would even get a kick out of that.

      I'm sure that I could pick apart GM and Dodge and find all kinds of reasons they aren't the leader in this segment.
      • 8 Years Ago
      Murphy: Gm just introduced the new kodiak a few weeks ago and according to their site it says the Kodiak 4500 is now available as a regular pickup. It than says under Main Competition Ford SD-450 so I would think it's 4500-450, 5500-550 Etc. And for the record the 4500 pickup kodiak is listed at 26000 lbs towing ability. MIKE: I am aware of what gear ratios mean as far as performance versus gas mileage. You must have misunderstood me. This will be my last post on this because you hit the nail right on the head. Several magazines have already said they're going to hook up 6 or 7 tons as see what all these trucks can do in the real world. We could argue all year but the proof will be when they're tested.
      • 8 Years Ago
      This engine is going to rock!!!
      • 8 Years Ago
      The difference between 0.61 and 0.71 overdrive is HUGE.
      If the 1:1 gear is 25mph per 1000, 0.71 OD is ~35mph, 0.61 OD is ~41mph

      The point is Ford doesn't make any allowances for non towing. You are locked in.
      The allison allows for a taller top gear, (and having peak torque at 500 rpm lower is beneficial), and then as you see a hill, give up 6th gear (use that AutoStick)
      Same with the dodge, try to use all the bottom end power the cummins has in 6th gear, and when you run out-drop down to 5th.
      • 8 Years Ago
      650-http://www.northcountyford.com/trucks/ford_supercrewzer.asp

      kodiak-
      http://gulfcoastnews.com/RT2007ChevKodiak4500.htm

      These are the best I could find. Actually greg I believe they are both rated at 30,000lbs on the gooseneck hitch. So just to reiterate the kodiak is not direct competition for the f450 it is the f650/750. I tried to find where it said that on the gm site. All I found was where it says the kodiak was competition for the superduty. The superduty lineup is from the 250-750.
      • 8 Years Ago
      well I guess Greg Refuses to see the truth. Ford has come out with the 650/750 as a regular truck to compete with chevys kodiak 4500. The kodiak is a 1 ton and so is the 650/750. The 450/550 is a 3/4 ton truck. If greg wants to compare apples to apples compare it with the 650/750
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