• Nov 1st 2006 at 6:07PM
  • 20
In its quest to clean up television, could the Federal Communications Commission go after automotive advertising? USA Today wonders how the cuddly-wuddly FCC may react to some of the in-your-face commercials currently being shown in your home.

The story cites Volkswagen's "Safe Happens" Passat ads as well as Dodge's Caliber ad (shown after the jump) featuring the foul-mouthed Binky in a Caliber focus group. "It scares the BEEP out of me," Binky responds to the ominous black Caliber.

Regarding V-Dub's recent crash-centric commericals, VW's General Manager Kurt Schneider reponds to USAT's questioning, by saying, "One of the most critical things was to have the dialog and whole scene be extremely natural. For anyone who's been in an accident, one of the first things you do is curse."

One of the next things you might do is buy a new car. Either because of, or in spite of the ads, lots of drivers have bought new Calibers and Passats this year.

The fact that the FCC hasn't brought this issue to fore, yet, may be an indication that either these spots are flying under the radar of the agency's boffins or that the ad's tactics are a drop in the bucket when it comes to foul language and violence on TV. Either way, it's a safe bet that we'll be hearing more about this issue as advertisers continue to up the ante in 30-second increments.

[Sources: USA Today, YouTube]



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    • 1 Second Ago
  • 20 Comments
      • 8 Years Ago
      Over here in the UK we've got the same ad but Binky doesn't swear, just admits "I just wet myself" or words to that effect. Also we don't have the the line at the end ("That's the reaction we were looking for") since I guess the ad agency figures we don't need that pointing out.
      • 8 Years Ago
      "...and in other news, the FCC is sueing a man for cursing in his home."

      How long do you think it'll take before that happens?
      • 8 Years Ago
      Now, let me get this straight, because I might be confused. People watch ads?

      Why?
      • 8 Years Ago
      I never understood the controversy, or whatever you call it, over the VW ads. Just fodder for fat-asses who feel necessary to comment on every aspect of life to freak out over. These people are bizarre.
      • 8 Years Ago
      I think it is crap to have the FCC...see the Family Guy episode about it. I would like to know how they make the crash commercials as well.
      • 8 Years Ago
      lmao, the first decent caliber ad, I love it!
      • 8 Years Ago
      Holy BEEP, What kind BEEP is this? Sounds like the FCC has to much time on their hands. Just think, YOUR tax money is going for this kind of BEEP!
      • 8 Years Ago
      If the Caliber scares the fack out of binky, then binky cursed out of a psychologically defensive gesture. Binky was just trying to protect his own mind from the trauma.

      I love binky. I watched every one of Binky's shows when I was growing up. I would always go to sleep with my Binky doll, and listen to Binky's lullaby songs to fall asleep. I know Binky is a good baby monkey monster. Binky is my role model, and he has done nothing but to encourage people to strive for greater achievements throughout his career.
      All the Binkyans out their should speak out in support of the Dodge Caliber ad.
      For Binky.
      • 8 Years Ago
      On a side note: does anybody have an inside to those VW ads? How they're made, etc.? I don't see them actually sending actors into head-on collisions but they look real.
      • 8 Years Ago
      Yep Vega.Thanks for setting the priorities in order.I'm humbled by your post.I should have said something in 11.
      • 8 Years Ago
      Is the 'bleep' in commercials effective? Yes.
      Are the ads shocking and funny? Yes.
      Is the existence of an entity like the FCC or CRTC necessary to keep companies from amorally steering our society with only money at the helm? I think so.
      Censorship sucks but tabula rasa isn't any better.
      • 8 Years Ago
      That Vette ad was banned? What a goddamn joke! Ok, they let TV shows have shooting and chopped off limbs and sex but a kid DREAMING about driving a Vette is too much? Damn I love this country!!!! Our tax money is going to a good cause and our leaders are just making our lives SO much better. Damn mothers and their PMS!

      Censorship really grinds my gears. If you dont want your kids watching Desperate Housewives, send them to bed. Dont ruin it for the rest of us, assholes!
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