• Sep 1st 2006 at 3:58PM
  • 33
What a weird month. We were told a week or so ago that sales for the month of August might look artificially good compared to last year because of Hurricane Katrina's negative impact on sales. Really, however, Katrina didn't hit land until August 29th, so if next month is the greatest month ever for car sales, we'll know why.

Still, credit goes to GM for breaking even in sales this month. Out of the General's entire portfolio of brands sold in North America, only Buick, Isuzu and Pontiac were down. Meanwhile, Ford's entire portfolio failed to exceed last August's sales, missing the target by 11.6% as a group. Jaguar in particular was the Biggest Loser of the month, falling behind 35.3% compared to last August. Chrysler as a whole dropped 8% last month. The Chrysler brand, however, grew its sales 3% in August, which was completely mitigated by Dodge falling 15% behind its performance last year.

Perhaps the two biggest surprises were the weak performances of BMW and Honda. The BMW Group attracted 11% fewer sales this year than last. Honda and Acura both experienced a sales decline, as well, and managed to generate sales 6.7% fewer than this time last year.

The two big winners last month were most definitely Suzuki and Toyota. Suzuki has not only maintained, but increased the rate at which its sales are growing. In July its sales grew 13% and this month they went up by 16%. We see no reason why Suzuki wouldn't reach its goal of 100,000 sales in the U.S. this year considering after eight months it has already sold 73,388 units. And finally we come to Toyota, which somehow managed to increase its August sales over last year by 13.6%, which is no small feat when as a brand you're selling over 200,000 units every month.

And for those who are interested in these kinds of things, no, Toyota did not sell more than Ford in August. In fact, as a brand Ford sold for more than any other on the market last month. Toyota did, however, come within 2,000 units of selling more than Chevrolet last month, which likely would have made as big a story as Toyota outselling Ford last month.

Biggest Winner
Suzuki 16% at 8,399

Biggest Loser
Jaguar –35.3% at 1,704

Acura –8.5% at 18,263 (August 2005: 19,221)
BMW –12% at 22,421 (August 2005: 25,537)
Buick –4.7% at 22,853 (August 2005: 23,094)
Cadillac 0.2% at 20,036 (August 2005: 19,262)
Chevrolet 1.3% at 210,860 (August 2005: 200,393)
Chrysler 3% at 47,132 (August 2005: 44,279)
Dodge –15% at 89,790 (August 2005: 102,147)
Ford –11.6% at 214,759 (August 2005: 242,849)
GMC 6.1% at 42,262 (August 2005: 38,349)
Honda –6.5% at 132,990 (August 2005: 136,952)
HUMMER 1.5% at 6,711 (August 2005: 6,367)
Hyundai 2% at 44,635 (August 2005: 42,113)
Infiniti –26.4% at 9,429 (August 2005: 12,339)
Isuzu –13.4% at 1,125 (August 2005: 1,251)
Jaguar –35.3% at 1,704 (August 2005: 2,634)
Jeep 0.0% at 42,243 (August 2005: 40,659)
Kia 5.4% at 25,114 (August 2005: 23,820)
Land Rover –19.4% at 3,671 (August 2005: 4,554)
Lexus 6.4% at 31,074 (August 2005: 28,125)
Lincoln –9.5% at 8,979 (August 2005: 9,918)
Mazda 0.8% at 22,311 (August 2005: 22,135)
Mercedes 6.9% at 20,602 (August 2005: 19,272)
Mercury –12.7% at 15,417 (August 2005: 17,668)
MINI –11% at 3,252 (August 2005: 3,342)
Mitsubishi 3.7% at 10,954 (August 2005: 10,945)
Nissan –3.2% at 80,419 (August 2005: 80,026)
Pontiac –12.1% at 39,711 (August 2005: 43,483)
Porsche –12% at 2,554 (August 2005: 2,894)
Saab 11.9% at 3,168 (August 2005: 2,726)
Saturn 5.3% at 22,050 (August 2005: 20,162)
Subaru 2% at 17,809 (August 2005: 17,426)
Suzuki 16% at 8,399 (August 2005: 7,126)
Toyota 13.6% at 209,104 (August 2005: 177,237)
Volkswagen 1.5% at 23,420 (August 2005: 23,083)
Volvo –2.1% at 10,582 (August 2005: 10,806)


BMW Group –11% at 25,763 (August 2005: 28,879)
Chrysler Group –8% at 179,165 (August 2005: 187,085)
Ford Motor Co –11.6% at 255,112 (August 2005: 288,429)
General Motors 0.0% at 368,776 (August 2005: 355,180)
Honda America –6.7% at 151,253 (August 2005: 156,173)
Nissan North America –6.3% at 89,848 (August 2005: 92,365)
Toyota Motor Co. 12.6% at 240,178 (August 2005: 205,362)

Editors note: most percentages are reported as the change in daily sales rate (DSR) since there were 27 selling days in August 2006 versus 26 selling days in August 2005. We found many automakers had averaged out the amount of vehicles sold per day in July of both years and used that figure to calculate the percentage of loss or gain year-over-year.

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    • 1 Second Ago
      • 9 Years Ago
      Mitsubishi went up .01%
      Some of the other ones are backwards?
      • 9 Years Ago
      Honda's pretty stagnant. The Accord's not seen a full re-do in quite some time. like infiniti, honda is suffering because their lineup - save for the civic - is old.
      • 9 Years Ago
      Hyundai went up 6% I'm sure. Why are the percent changes wrong?
      • 9 Years Ago
      RETARDS #3 and #4:
      Your lack of schooling would explain why you don't see an error:
      General Motors 0.0% at 368,776 (August 2005: 355,180)
      Let me teach you some math, dummies:

      Roughly, the difference is 13K (that's 13000, retards). Ok, use this formula: (old - new)divided by old (did you get lost?), then multiply by a hundred. VOILA, it ain't 0.0%... who's the idiot now???
      • 9 Years Ago

      1. GM had virtually 0 change but even (recently) hot BMW and Honda and Nissan took a dip.

      2. GM stated less fleet this year than last year and it looks like that is the case (see link with Buick having gain in retail sales this month over last year this month: http://www.chron.com/disp/story.mpl/ap/fn/4157432.html)

      3. Lots more incentives last year.

      Unless you want GM to fail, which many of you do I understand that, then this months numbers are better than a poke in the eye with a sharp stick for sure for GM.
      • 9 Years Ago
      Great news for GM! After all, didn't they have Employee Discount last summer? Then, this means that GM is really turning things around.

      And now, let the anti-American crowd rant...
      • 9 Years Ago
      Well the good news is Ford is once again sold more cars than Toyota. C'mon Ford hang in there, you act like government employees (ie: worthless) :-)
      • 9 Years Ago
      Short of being burned by a bad domestic product, I just don't understand the joy some bloggers get in seeing the domestic companies fail.
      • 9 Years Ago
      Zero is Zero, except in this case. While there is no change, there is no loss. A zero at this point means that the vehicles are selling at the same pace as they did with thousands of dollars slapped on the hood compounding any losses. If your selling at the same rate and not slapping thousands on the hoods and reducing a loss on the sale or making profit. You're ahead.

      Last year folks were saying "look at all the money they have lost, they should sell less and make more" Well they are at 0, dead even,(selling the same)and making more. That's textbook!

      Zero at this point is a positive.
      • 9 Years Ago
      Fred D. must be a brainwashed and hopeless Honda lover. In a one month period, all automakers can sell down inventory. Honda's sales are down because because demand for the products was down. When you build all of your vehicles off of only 2 platforms (the Civic and the Accord) you can't expect to gain market share past a point.
      • 9 Years Ago
      "7. I suspect Honda's decline is due to lack of inventory."

      -Wow Honda management blows serious *ss chunks then.

      -Why the lack of inventory? Because they are selling so many cars? Then you would not be down 6.5% to begin with.
      • 9 Years Ago
      Don't you ever wonder how this dude named Patricia so easily resort to calling people idiots, dummies, retards, etc?

      Hardly the stuff that usually comes from someone who claims owns "a masters degree in electrical engineering". More like some trailer-park loser covering up his own insecurities.
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