Get a HUMMER in your Happy Meal
Why is Ronald smiling? Because he has the new HUMMER Happy Meal toys before everyone else.
Starting tomorrow, one of eight toy HUMMERS will be packed in each "boy" Happy Meal ("girl" meals will feature Polly Pocket, so don't fret if you've got a daughter, moms and dads). The full HUMMER lineup is represented, from the now-defunct H1 to the H3T Concept pickup. There's even an alternative-fuel H2H, whose hydrogen tank glows green when the car is pushed. It also comes with "Hydrogen" decals that can be applied to the bodywork to ensure maximum political correctness.
Admittedly, the level of detail on the toys is pretty good for a meal throw-in. We might just have to take a ride over to Mickey D's ourselves...
(More Ronald, toy shots, and a press release after the jump)
[Source: GM, McDonalds]
PRESS RELEASE:
World's Largest Auto Maker and World's Largest Restaurant Chain Team Up for a "HUMMER ® of a Summer"
McDonald's® Happy Meals and Mighty Kids Meals to Feature HUMMER - August 4 through August 31, 2006
DETROIT – It's time to rev up the fun as HUMMER rolls into McDonald's for a pint-sized promotion. Beginning August 4 – August 31, 2006, young guests will receive one of eight powerful, fun-fueled miniature HUMMER vehicles, with the purchase of a Happy Meal ® or Mighty Kids Meal ®, at participating McDonald's restaurants, while supplies last.
Always ready for adventure, HUMMER's iconic vehicle design and unparalleled off-road capabilities spark the imagination of children nationwide. McDonald's Happy Meal and Mighty Kids Meal HUMMER line-up features eight dynamic vehicles, capturing the power, excitement and unique styling that make HUMMER one of the most recognizable vehicles on (and off) the road.
The Metallic Sand H1 is a free wheeling vehicle with a retractable winch – pull out the winch to watch it retract. Rev the Red Flame H1 SUV or the Black H3T forward to send them powering ahead, or pull back the Midnight Blue H3 X to watch it steer forward slowly and then pick up speed. The Desert Orange H3 SUV and Slate Blue Metallic H2 SUT feature wind up spare tires and are ready to off-road with a special switch to guide them forward, left or right. The Yellow H2 SUV charges forward when pulled back, and the Laser Blue H2H offers a truly enlightening ride – push the vehicle along to see the hydrogen tank flash green. For added fun, guests can customize their H2H with custom-applied "Hydrogen" stickers. This dynamic collection captures the power, excitement and unique styling that make HUMMER one of the most recognizable vehicles on (and off) the road.
McDonald's guests have the opportunity to enjoy a variety of food choices with their Happy Meals and Mighty Kids Meals including Apple Dippers (fresh, peeled apple slices) served with low-fat caramel dipping sauce, and beverage choices including 100% pure Minute Maid apple juice and low-fat white and chocolate Milk Jugs, served in easy to handle containers.
More information and images of McDonald's Happy Meal and Mighty Kids Meal are available online at www.mcdepk.com/happymeal.
About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's
13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit www.mcdonalds.com.
About HUMMER
HUMMER is a division of General Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer, which employs about 327,000 people globally. The HUMMER product line-up consists of the H2, H2 SUT, H3 and the H3 X. There are 173 HUMMER dealers nationwide.
Reader Comments (Page 1 of 2)
Adam 5:17AM (5/01/2008)
Wow... i never knew this !!
We actually give away toy hummers when people hire a hummer from our company.
We only have the pink hummer H2 tho !
http://www.hummerheaven.com
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gregg fowler 6:52PM (6/09/2008)
Why don't they take the Hummer and shove it. Hummer's and Hamburgers and environmental destruction. Idiots.
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iQuack 6:17PM (8/03/2006)
Clever!
Squeeze your Big Mac and get some bio-diesel fuel for the Hummer, too.
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Hung2 6:20PM (8/03/2006)
Its to bad GM couldn't count those Hummer Toys as revenue to improve their bottom line.
While their at it - why not stuff toy versions of the new Chevy and GMC trucks in their as well to help with their marketing?
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SaveGas 7:00PM (8/03/2006)
This is ludicrous, spoon feeding lil tykes pompous driving choices before they can even get a drivers permit. This is an utterly useless marketing ploy; I predict the Hummer brand will be deceased by the time the target audience can legally drive.
It would make much more sensible to package toy Scions or another youthful vehicle brand with the artery clogging happy meal.
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WillDaThrill 7:18PM (8/03/2006)
What a way to fatten up us fat ass Americans. "Hey, and while your already fat ass is getting fatter, consider putting your fat ass in one of these; you'll need it.....fat ass!"
I crack me up.
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Whydrive 7:26PM (8/03/2006)
Are you sure that's the kinda Hummer that comes with a "Happy" meal?
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JayP 8:20PM (8/03/2006)
Just thank God and baby Jesus that it's not BEANIE BABIES!!!!
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beken 8:43PM (8/03/2006)
My daughter would go for the hummer (actually any car) over Polly Pocket any day.
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RDL 9:02PM (8/03/2006)
"This is ludicrous, spoon feeding lil tykes pompous driving choices before they can even get a drivers permit. This is an utterly useless marketing ploy; I predict the Hummer brand will be deceased by the time the target audience can legally drive.
It would make much more sensible to package toy Scions or another youthful vehicle brand with the artery clogging happy meal."
Ah, but there's so much more you don't know about running a big, wholesome, family company like McD's.
Here, play this little game, think of it as a mini-tutorial:
http://www.mcvideogame.com/
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SaveGas 11:15PM (8/03/2006)
Wow...an anti-McD's game, now all we need is one for Halliburton.
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iQuack 11:51PM (8/03/2006)
Anti-McDonald's malcontents and professional do-gooders are silly. The greasy stuff McD's sells is what most people want, so if McD's didn't sell it, customers would go to Burger King, Wendy's, KFC, or elsewhere.
I had a healthful, low-cal, grilled chicken breast salad with low-fat dressing at McD's and it was delicious. Try it and you'll see for yourself.
If you want healthful food at McDonald's you can buy it.
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Get ready to BOYcott 7:39AM (8/04/2006)
WOW...I did not realize that McDonalds did not realize that Girls also could be interested in cars as well as boys...maybe the girls happy meal can feature a prius model to even things out!!!
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Get ready to BOYcott 7:40AM (8/04/2006)
WOW...I did not realize that McDonalds did not realize that Girls also could be interested in cars as well as boys...maybe the girls happy meal can feature a prius model to even things out!!!
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Renegade 9:59AM (8/04/2006)
I honestly hope that a good number of the people who post related to these types of topics aren't nearly as stressed out and angry in real life as they are on this blog. It's not healthy...really not healthy. Of course, if bashing Hummer/GM/McDonalds/the liberal media/ helps them sleep better at night, so be it.
Or, they could just be trolls from Toyota.
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Fazzster 10:08AM (8/04/2006)
For some, a Hummer is a Happy Meal....
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blurger293 10:26AM (8/04/2006)
You got to start them out young. Make them DESIRE big, expensive things so that it becomes engrained. It's much easier to herd them when they're fully grown.
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James 10:51AM (8/04/2006)
The only thing that bothers me is how ridiculous Ronald looks, but for his age, he's getting along quite nicely.
Hahah I like the idea of the Prius toy car in the Girls' meal, but I think they should include a Sienna minivan, too, so she can dream of her future as a subservient housewife.
But maybe Polly Pocket does the job.
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Fabulo 1:53PM (8/04/2006)
Is it like the Fusion? get the red one and you get a *real* one for free?
And if you're against McDonald's, please, o please, don't eat there!
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koizboy 12:27AM (8/15/2006)
In other news, Burger King will be producing Escalade toys... with rims!
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