Bold colors desired but not sold

Many, many of the cars I review arrive in the brightest hues available. So when I read this story about automakers using conservative paint and interior colors I took a double take. It seems consumers say they want the bold colors I'm driving around town but when they plunk down the green to drive it home they opt for more standard fare. Sure many of the cars I get end up in photos so a distinguishing color does better than a white or silver. It's interesting to note that back in the conservative 1950s there were dozens of color combinations in stark contrast to what we get today. I'm surprised a company like Scion hasn't figured this out.