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VW exec calls US ops a 'disaster'

Today in the Tell Us How You Really Feel file we have Bernd Osterloh, head of Volkswagen AG's Group Works Councils and member of the company's supervisory board, labeling the company's US operations "a disaster." Why? Because Osterloh believes VW of America doesn't have the models it needs to be competitive here, hasn't been decisive enough about its plans and German higher-ups still don't understand the US market.

VW America creates new role: VP of Customer Experience

Volkswagen took another step to plug any holes in its quality-control loop by appointing a VP of Customer Experience. The new position is being filled by Mark Barnes, who moves over from his role as COO and head of sales for VW of America. The point is to create a "a systemic approach to better manage the entire customer experience within VW," in the words of VWoA head Jonathan Browning.

What's in a name? VW of America officially renamed...

As of January 1st Volkswagen of America will be known by a new name: Volkswagen Group of America. In their efforts to take down Toyota as the world's top automaker Volkswagen has chosen to begin embracing its multi-brand size by adding the term group to its corporate moniker. It's a reminder that the company is more than just the letters "VW." The Volkswagen Group of America encompasses th