The tC Release Series 10.0 marks the end of the youth-oriented Scion brand, and its public funeral is happening with this debut at the New York Auto Show.
Scion certainly isn't afraid of taking a step into the bizarre at this year's SEMA Show, with at least two concepts that are probably the last thing you would expect from the brand.
The timing is perfect. Really, Scion couldn't have done any better, unveiling the latest member of the Scion tC Release Series – number 9.0, a stylish black-and-orange looker – barely a day after the San Francisco Giants, whose color scheme is black and orange, won the World Series. Also, one day before Halloween.
I was in Nashville last weekend for a friend's bachelor party. It's all rather fuzzy, but I do re
Scion seemed like such a good idea when it was first launched. Toyota's aim was to provide young people with stylish, affordable cars that would serve as a gateway to the automaker's family of products. It was also supposed to be something of an incubator for new ideas that were too radical for its more conservative Toyota and Lexus brands. Over a decade sinc
A couple of weeks ago, we told you about some suspension and appearance changes for the European-market Toyota GT86 – a car that's better known as the Scion FR-S (and Subaru BRZ) here in the United States. At the time, our US contacts at Steven J. Ewing
Once upon a time, the Scion brand sought to bring more youthful buyers into the Toyota stable. In the early 2000s, Scion launched with its plucky xA and xB hatchbacks, and a lot of people bought into its affordable, customizable, funky lineup – myself included. I was once the proud owner of a 2006
Scion is in the unusual position of offering a pair of inexpensive sports two-doors, the rear-drive FR-S coupe and the front-drive tC hatchback. Despite offering outwardly similar size and form factors, the two have vastly different characters, chiefly because of their different drivetrain philosophies.
Scion brought four FR-S concepts to SEMA this year and one xB concept, while another three Scion tCs were brought to the show by three different shops that are competing in Scion's Tuner Challenge. The modified Scions range from mild to insane, and show how popular they are in the tuner world.
Scion has become something of a tuner favorite, so it's only fitting that Toyota's youth-oriented brand have an array of show cars ready for SEMA each year. And this year will be no exception.
According to a top Toyota executive, the Japanese automaker will not be introducing any fresh Scion models in the near future, Reuters reports. As of August, Scion sales for this year were down 1.6 percent from 2012 and accounted for only 0.3 percent of Toyota's overall US sales. And last month, Toyota Motor Sales USA Senior Vice President Bob Carter informed the 1,000 dealers who carry Scion th
Scion has released pricing information for a number of models, the most important of which being the updated 2014 tC that debuted at the New York Auto Show in March. The cost of entry for the tweaked coupe is now $19,210 with the standard manual transmission, or $20,210 if you'd rather the car did the shift-work for you (*both prices exclude th
As the story goes, Toyota's Scion brand was imagined up in someone's basement and then came to fruition in 2003 as a youth-oriented brand with a focus on delivering unique vehicles with an equally unique retail experience. A decade later, the brand has grown to five models, which will each be commemorated starting in June with a new Scion 10 Series edition.
Cashing in on some of the excitement surrounding the FR-S, Scion has given its front-wheel drive coupe a refreshed look at the New York Auto Show. When the 2014 Scion tC shows up at dealers this June, the entry-level coupe with have an improved exterior styling to give the car a sportier appear