Mclaren Automotive

April 1 is the wonderful day when PR departments really push themselves to top the zany jokes they came up with the previous year. And it's not just fast-food chains competing with each other, or breweries announcing they have released stuff like a fermented herring flavored beer: carmakers' media teams rarely miss out on the opportunity to play a little joke on their audience. Here are a few of our favorites from this year.

Will it top 250 mph?

Hybrid tech is where it's at.

Only limited-edition cars would come without hybrid tech.

The automaker posted its fourth consecutive year of profitability.

The first 400 cars have already been sold.

The Finnish driver will be McLaren's Partner Ambassador.

In addition to BMW Group, there are some interesting names joining the band.

No bid, but there were talks.

McLaren Automotive doesn't want to tie up with another carmaker, saying that its independence helps it stay nimble and keep up with advances in technology.

As McLaren Automotive prepares to launch its new entry-level Sports Series, it has named its senior designer, Robert Melville, to the new role of Chief Designer. He'll continue to report to designer director Frank Stephenson.

The automotive division of McLaren has just returned its first yearly profit, netting 4.5 million pounds ($7.5 million at today's rates) in pre-tax profit and 12.4 million pounds ($20.7 million) in operating profits on revenue of 285.4 million pounds ($478.1 million).

With new versions of the 12C coming out all the time, the new P1 still wowing crowds and additional projects underway, sports car fanatics might surmise that McLaren is doing pretty well for itself these days. But Formula One fans would likely disagree. After losing its longtime prodigy Lewis Hamilton to its longtime partner, Mercedes, McLaren failed to land on the podium (let alone win an actual grand prix) even once last season. In fact, the last time McLaren – one of the most historical

It was back in 1963 that 26-year-old Bruce McLaren founded Bruce McLaren Motor Racing Ltd. in London with no more than a handful of dedicated employees. Today, nearly fifty years later, the McLaren Group employs more than 2,000 and is credited with developing, manufacturing and racing some of the world's greatest supercars on a global stage.

It's been one heck of a first year for McLaren Automotive. Since setting up shop twelve months ago, the Formula One team's new sportscar-making unit has sold over 1,000 examples of the MP4-12C supercar, but that's not the sum total of its achievements.

The Middle East is an enormously vital market for McLaren, and not just because its oil barons have the cash to buy as many MP4-12C supercars as they and every member of their family could possibly want. While the team has only won the Abu Dhabi Grand Prix once and has yet to do the same at the Bahrain Grand Prix – the only two in the region (discounting Turkey), the company is part owned by Saudi businessman Mansour Ojjeh, and another part by the royal family of Bahrain.

If you've got the cash to place on the hood (or nose cone, as it were), most any Formula One team will sell you one of their old race cars. After all, they're not using them anymore, and it's a good way to raise funds to develop next year's car. But not McLaren. The team from Woking – one of the most successful in the series – doesn't sell its old cars, though with 176 grand prix victories, twelve drivers' championships and eight constructors' titles, you can bet they'd fetch a prett

Niche automakers face a difficult decision: lay out the mountain of cash it takes to have their exotic rides certified for American roads, or save the money and miss out on one of the largest markets. McLaren Automotive had the new MP4-12C homologated for the United States, and now they're thankful that they did.

Rumors and conjecture will only get you so far, particularly when we're talking about the stratosphere of supercardom where speculation can disappear back into the ether from whence it came as quickly as it emerged in the first place. What we need to really anticipate the arrival of a new record-breaking hypercar is concrete evidence. And concrete evidence, ladies and gentlemen of the jury, is what we have here before us today.

Anything Ferrari can do, McLaren can do better. At least that's what the boys in Woking seem to believe. After all, McLaren has trounced Ferrari around the Formula One circuit for the past several years now. But while the British team has followed its Italian rival from grand prix racing into building supercars with the McLaren F1, Mercedes-Benz SLR McLaren and (most recently) the MP4-12C, one thing Ferrari does that McLaren doesn't is grand tourers. And with the advent of the FF, shooting brake