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The ugly economics of green vehicles

All Of Us Want Cleaner Cars, But How Many Of Us Are Willing To Pay For Them?

It's fair to say that most consumers would prefer a green vehicle, one that has a lower impact on the environment and goes easy on costly fuel (in all senses of the term). The problem is that most people can't – or won't – pay the price premium or put up with the compromises today's green cars demand. We're not all "cashed-up greenies."

VW's Stefan Jacoby doubts mainstream affordability of EVs in the next decade

It sounds like executives from the Volkswagen Group are speaking with one voice on the subject of plug in vehicles. While both Volkswagen and its premium brand Audi are working on various combinations of hybrid, plug-in and even fuel cell technology, it doesn't necessarily follow that these technologies will be readily available anytime soon. VW of America CEO Stefan Jacoby spoke to a