It's been a rough year for green car manufacturers. To many consumers, it appears that so-called green vehicles cost more and are more challenging to operate (limited range, low availability of "exotic" fuels, etc.) And with gasoline prices plummeting, American consumers are much less likely to spend more for a green vehicle.
It's fair to say that most consumers would prefer a green vehicle, one that has a lower impact on the environment and goes easy on costly fuel (in all senses of the term). The problem is that most people can't – or won't – pay the price premium or put up with the compromises today's green cars demand. We're not all "cashed-up greenies."
They say you can always tell the pioneers. They're the ones with the arrows in their backs. Unfortunately, that was our experience pursuing – and eventually rejecting – the new hydrogen fuel cell-powered Hyundai Tucson.