GM stopped production of the Cadillac ELR extended-range plug-in in February.
For the past decade, Cadillac has been searching for ways to breathe life into its lineup of luxury sedans and SUVs. While it has enjoyed recent success with the CTS and Escalade, brand perception still skews older and stuffier than Caddy's German and Japanese counterparts.
Evatran has been testing its Plugless Power wireless charging systems for electric vehicles in the Chevy Volt and Nissan Leaf for years now and made the tech commercially available early this year. With the growth of the EV market, Evatran is getting ready to expand as well. The company announced
Well, that didn't go as planned. General Motors had marketed the Cadillac ELR extended-range plug-in as a premium version of the Chevrolet Volt with some Caddy refinements. Now, it looks like that premium, at least from a price standpoint, is shrinking.
When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's Danny King
In April, we heard about a discussion within the California Air Resources Board (CARB) that would have put a $60,000 MSRP limit on plug-in vehicles that would qualify for CARB's $2,500 rebates. A new report in Silicon Beat says
Ford's new commercial for the C-Max plug-in hybrid, Upside: Anything Is Possible, parodies Cadillac's controversial Poolside commercial by replacing the swaggering businessman with the hardworking founder of a small green startup.
Hey, I've got enough things to worry about. That's one interpretation of General Motors executive vice president Mark Reuss' response to a question posed by Driving the Nation about the recently-introduced Cadillac ELR plug-in hybrid.
As we know, another major automaker investing heavily in electrified vehicles is General Motors, and it's doing things much differently than rivals BMW, Ford or Nissan. The Chevrolet Volt extended-range EV is a modest seller at its Gary Witzenburg
Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again t
Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," Sebastian Blanco
Cadillac dealers will soon receive deliveries of the all-new 2014 ELR extended range electric luxury coupe. Shipments started from General Motors' Detroit-Hamtramck facility this week, and initial deliveries will take place after the first of the year.
Cadillac wowed crowds at the Detroit Auto Show in 2009 when it unveiled the Converj concept. At a time when hybrid vehicles were boring and electric vehicles induced range anxiety, the luxury brand's exciting new concept was a plug-in, extended-range electric vehicle (E-REV) that promised sexy sheetmetal, a luxurious interior and a worry f
General Motors' Cadillac division has always prided itself on its super-quiet cars, so the General's promotion of its "ultrasonic" welding technique for the upcoming ELR extended-range plug-in may or may not make sense, depending on how you define the term. In this case, GM says the ultrasonic welding allows machines to put together metal electrode tabs on the car's 16.5-kWh lithium-ion battery pack
Three may be the magic number for General Motors and its effort to cut both fuel use and weight in its next-generation extended-range plug-ins, both the new Chevrolet Volt and Cadillac ELR.
Anyone who still doesn't believe that General Motors is serious about advanced technology in general, and vehicle electrification in particular, hasn't yet learned that post-bankruptcy GM is a very different company run by different people with a differe