1994 Mercury Sable AIV – Click above for high-res image gallery
Mercury Sable News
2008 Mercury Sable – Click above for high-res image gallery
Ford assembly plant in Hapeville, Georgia - Click above to enlarge
Next month Ford is expected to unveil the all new 2010 Ford Taurus at the Detroit Auto Show, but don't expect the large sedan to be accompanied by a new Mercury Sable. Ford spokesman Mark Schirmer told Automotive News that the spacious sedan will take a dirt nap in April, one month after the Taurus X drives off into the sunset. The Sable never did make inroads with customers despite of its unoffensive sheet metal, smooth ride, and spotless safety ratings, and sales are down 20% for the year thro
Mercury, after nearly being introduced to oblivion, was rescued from the void because Ford needs a brand that could be devoted to small cars. The Ford brand, still fighting off oblivion itself, has recently been devoted to fresh, new designs that provide consumers the flair and features they've been looking for.
It should come as no surprise that the Taurus and its siblings perform well on crash tests. The platform was developed from the Volvo P2 architecture that provides the basis for the original S80, as well as the S60 and outgoing V70. The Taurus has just earned itself five-star ratings in all of the NHTSA's tests, and the IIHS recommends the Taurus as a Top Pick. Seeking to capitalize on that success, the advertising boffins have whipped up a new tagline: "Rated Safest Car In America." Our spines
The crash-happy folks over at the Insurance Institute for Highway Safety (IIHS) have just released the results of their newest round of testing, and Acura and Ford have come out on top. Both the Acura MDX and the Ford Taurus/Mercury Sable earned the highest possible scores.
Episode #57 is a breezy little number, clocking in around 32 minutes long. Though on the short side, it's action-packed! We recap the Chicago show, paucity of activity and all. For starters, we return to one of our favorite subjects recently, the impending Pontiac G8. Let's just say it's even better up-close. Next, we ruminate over the all-new Scion xD and xB. The little Toyota offspring were all that happened on the second day of the show, and the aging boomers there were thrilled with the upda
Our men on the ground have left the building, weary from a long day of press conferences, bad coffee and pointy-elbowed photographers. Wednesday has turned out to be a resounding success, with the introductions of the Pontiac G8, Volkswagen R32, Alpina B7, the Ford Five-Hundred Taurus (plus it's X counterpart) and the Mercury Montego Sable. If you haven't had the chance yet, be sure to check out the galleries and, if you're into watching the sausage made, you can view the press conferences that
Making both a bold and simple move, Ford's North American boss Mark Fields confirmed this morning what we already knew, that the Taurus and Sable brands will be resurrected for 2008.