24 Articles
Opinion
Chevy's latest Silverado videos assume we're idiots

Undermining Aluminum As A Material Is Just Bad Marketing

Chevrolet has a new trio of videos that tout the Silverado's high-strength steel and cast aspersions on the aluminum-bodied Ford F-150. It's cowardly marketing at its worst.

Official
NHTSA closes 4-year GM investigation, issues common sense advisory [w/video]

NHTSA is closing a four-year investigation into possible brake line corrosion in GM trucks in snowy states with a common-sense safety advisory to all drivers. If you live in an area that uses salt on the roads, keep your vehicle's undercarriage clean.

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Chevy Silverado takes on big rig in tug-of-war battle

It's not unusual to see a grown man hitch his pickup truck to another grown man's pickup truck in an attempt to, we assume, prove their chosen engine, brand or tires are better than the other as they face in different directions and start pulling. What is unusual, however, is to see one such pickup truck hitched up to a massive big rig.

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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers

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Baja champ blazes trail through Ensenada with his Monster trophy truck

Last year, former Baja 1000 champ BJ Baldwin and his trophy truck proved that they could save a women stranded in the desert in a broken down Nissan GT-R in a video called Recoil. For this year's sequel, he's turn

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Florida man cuts open truck to save kitten [UPDATE]

UPDATE: Love cats? Feeling generous? A page has been set up allowing you to donate any sum you want to help Erran Frazier fix his truck, which, as you'll read below, he had to cut into his own truck to save a trapped kitten. Feel free to donate to the cause here, and note that the donations have already succeeded the asked-for amount.

Chicago
Lingenfelter Chevy Reaper is ready to make Ford's Raptor go extinct [w/video]

Lingenfelter and Southern Comfort Automotive piqued our interest late last month with the digital unveiling of the Chevrolet Reaper, a customized Silverado designed to tackle some seriously rough terrain. While that vehicle made its original debut at the Brandon Turkus

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Chevy shines light on bull breeding in Silverado HD Super Bowl spot

Chevrolet has made a big push with its latest batch of Silverado trucks to emphasize its link to the country. It did it this past summer when it launched the Silverado ad, Her Horse. So you'd be forgiven for thinking that this latest spot, featuring the new heavy-duty variant of Chevy's p

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Watch GM's new pickup crash its way to five-star NHTSA ratings

General Motors has just scored a big win with its Chevrolet Silverado and GMC Sierra pickup trucks, acing the National Highway Traffic Safety Administration New Car Assessment Program. The two full-size trucks had Brandon Turkus

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2014 Chevy Silverado, GMC Sierra first pickups to ace updated NHTSA tests [w/video]

General Motors has just become the first pickup truck manufacturer to receive five-star overall vehicle scores in the National Highway Traffic Safety Administration's New Car Assessment Program. The updated safety standards, which went into effect in 2011, are more strenuous than the previous NHTSA curriculum and involve collecting both more and more substantial data, reflecting the impro

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New Chevy Silverado ad aims for the cowgirl market

Chevrolet is continuing its marketing blitz during the launch of the new Chevy Silverado with another ad toting the new truck's safe towing capacity – even when you've got a "a 1200-pound passenger and 355 horses to get there."

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Silverado campaign kicks off with 'Strong' original song

The marketing of the 2014 Chevrolet Silverado has begun, and The Bowtie has gone all 'Hearlandia' with a new campaign called "Strong." The effort is anchored by a song called Strong, written and performed by country singer Will Hoge as the anthem for the truck and the campaign. Keeping things (kinda) real, Chevrolet says most of the people appearing in the first ad are real Chev

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Bob Lutz and his Volt-like truck visit Jay Leno's Garage

Bob Lutz recently stopped by to see Jay Leno at the comedian's Big Dog Garage, and the legendary auto executive has brought along his latest project, an extended-range VTrux electric pickup by Via Motors. The creation combines a 4.3-liter V6 with an electric motor to offer around 50

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New Ram ad joins Chevy in knocking Ford F-150

It's probably a toss-up as to what's worse about life at the top: the loneliness or the rocks that everyone throws at you. Chevrolet recently took aim at Ford with a humorous Super Bowl commercial that not only took the unusual step of calling Ford out by name, but made claims about the segm

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Silverado Super Bowl ad may have benefited Ford more than Chevy [w/video]

General Motors took dead aim at the Ford F-150 during the Super Bowl by airing a spot for the Chevrolet Silverado. The ad featured a post-apocalyptic scene where only Silverado owners survived the end of the world and Ford customers we

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Utah Chevy dealer calls on new pickups to help remodel showroom

Pickup trucks and demolition are like the Reese's Cups in a Manly Man's diet: two great tastes that taste great together. John Watson Chevrolet in Utah whipped up its own treat when it needed to accelerate the deconstruction of its old building, grabbing four Silverado pickups of various specification to do the destructive honors.

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Corvette ZR1-powered Chevrolet Silverado has us feeling sleepy

Here we have the kind of sleeper that'll wake you up no time: a short-bed, four-wheel-drive Chevrolet Silverado with an LS9 from the Chevrolet Corvette ZR1. With dyno numbers of 510 horsepower and 504 pound-feet of torque, there's a jump of at least 205 hp and 169 lb-ft over the most powerful factory engine you can get in that truck.

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