2009 Hyundai Sonata

Click for a high res gallery of the new Sonata In recent months, Hyundai has made a big splash with the introductions of the Genesis sedan and coupe. While those two models will likely do wonders for Hyundai's street cred, they will definitely be niche players when it comes to volume. Among passenger cars in the US market, the midsize segment has been the highest volume category for nearly two decades. Since the mid-nineties, the Toyota Camry and Honda Accord have been the primary players with everyone else having been an also-ran. In recent years, however, Hyundai's entrant in the segment, the Sonata, has put up an increasingly aggressive challenge to the big dogs. The current generation Hyundai Sonata debuted for the 2006 model year and the company unwrapped its mid-cycle refresh back in February at the Chicago Auto Show. The 2009 Sonatas have been in production since before the Chicago debut and they should be in stock at Hyundai stores around the country now. We went out to the Hyundai-Kia America Technical Center (HATCI) outside of Ann Arbor, MI for a tour of the facility where the new Sonata was created and then set out for a couple of hours to see how it behaves in the real world. Find out if the new Sonata is for you after the jump. %Gallery-21560% Photos Copyright ©2008 Sam Abuelsamid / Weblogs, Inc. HATCI opened up in Superior Township, MI in late 2005 and the first major assignment for the engineers and technicians at the facility was the '09 Sonata refresh. About 150 engineers, designers and technicians occupy the 200,000 sq. ft building with more being added on a regular basis. The 2006 Sonata was designed and developed primarily at headquarters in Korea. The update was handled almost entirely at HATCI and focused primarily on taking what was fundamentally a pretty decent car and making it more desirable all around. They wanted to go from a car that people bought mainly because it was a good value to one that customers actually wanted to be in. As a mid-cycle refresh, major styling changes were obviously well beyond the budget. Hyundai National Product Planning manager Scott Margason explained that in this segment, styling changes have relatively little impact on the buying decision. Other functional changes are far more important. To that end, Hyundai's designers created a new nose with a more prominent grille and reworked headlights. The taillights and bumper covers also got some revisions. Aside from the grille, though, observers would have a hard time distinguishing a 2009 Sonata from a 2008 based on outward appearance. Moving to the inside is a whole different story. Here, it's immediately clear where HATCI spent its money. And they certainly seemed to spend it wisely. In an unusual move for mid-cycle facelift, the interior of the Sonata was gutted and completely redesigned, drawing many cues from last year's Veracruz CUV. The previous, rather lumpy and disjointed design has been replaced by a modern and coherent …
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