Buick Electra E5 interior debuts with a 30-inch, 6K OLED display

After a Chinese ministry outed the Electra E5 two months ago, Buick China officially revealed the exterior about a month ago. Now it's time for the five-seat battery-electric crossover's interior. Buick's first ride on the Ultium platform not only looks good, it's full of tech. Those aspects come together in the cabin's biggest lure to the eye, the Virtual Cockpit and its 30-inch EyeMax curved LCD screen. The manufacturer says that in addition to 6K resolution, the screen can display one billion colors — a chromatic range that every mantis shrimp with a driver's license will appreciate. The tech continues in premium touches like the 12.6-inch heads-up display, 121 colors of ambient lighting, wireless Apple CarPlay and wireless phone charging. A Qualcomm Snapdragon 8155 chip provides faster processing, enables 5G connectivity, and can manage OTA updates for multiple in-car modules simultaneously.

Comparing the Electra E5 interior to our flagship Enclave Avenir, it's easy to make connections in the design language. Still, there's no question the Electra represents a big evolution. The steering wheel design, sculpted seat bolsters, and floating headrests are edging toward racy. The arbitrary curves that create layers of instruments in the Enclave are gone, the Electra using each input zone naturally carve out its own space on the IP. And with Buick describing this as a large mid-sizer, the floating center console gives front occupants plenty of cubby room, rear passengers enjoying the 40.5 inches of rear legroom. Remember, this sits on the same wheelbase as the imminent 2024 Chevrolet Equinox EV, but stretches about two inches longer in overall length. The Buick's materials are expected to make an upgrade as well, with micro-perforated leather, soft-touch plastics, and brushed aluminum accents.

The Electra E5 should hit the Chinese market before the middle of the year. There's a version coming for the U.S., expected to arrive in time for the 2024 model year. We're not sure how much of what we see here will carry over. We know we're looking for something more potent than the 241-horsepower, single-motor powertrain which is the only one we've heard about for the Chinese-market Electra E5 so far. But assuming it is as nice as it looks, that cabin can come as-is.

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