Alfa Romeo will risk running afoul of Switzerland's engine noise regulations by bringing something deliciously loud to the 2020 Geneva Motor Show. The preview video it posted on Twitter asks more questions than it answers.
The seven-second flick announces that Alfa Romeo, one of Italy's oldest automakers, is about to make "a momentous comeback." It displays the company's logo, notes the location of its booth in the Palexpo convention center, and ends on the sound of what we're pretty sure is a V6 engine exploring the upper echelons of its rev range. There's no mention of which car the six-cylinder is in, let alone whether it's new or updated.
This is where facts end and speculation begins. Alfa planned to expand its range with a two-door version of the Giulia that would have resurrected the GTV name and a flagship sports car tentatively called 8C, but both models were allegedly canceled in 2019. The 4C is nearing the end of life cycle, so the odds of seeing a new variant of it are low. Besides, its engine bay is far too small to house a six-cylinder engine like the Giulia's 2.9-liter unit.
Before the teaser video emerged, we expected Alfa's next new model would be the production version of the Tonale concept unveiled at the 2019 edition of the Geneva show. The crossover is well on its way to production, and its front end has changed quite a bit in the past 12 months, but we don't think it will reach showrooms with a race car-like exhaust note; electrified technology will likely make it one of the quieter members of the Alfa lineup.
This leaves us with two credible possibilities. First, rumors of a more powerful Giulia positioned above the Quadrifoglio model have floated around the internet for years and they plainly refuse to die. It would likely wear the heritage-packed GTA nameplate and arrive as a more track-oriented sedan in the vein of Mercedes-AMG's Black Series cars. If that's the case, expect copious carbon fiber, a stripped-out interior, and a full body kit.
Second, Alfa could simply kick off its 110th birthday celebrations in Geneva by showing a concept built to mark the occasion. We'll know for sure when the show opens its doors to the press on March 3.