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Eight electric pickup truck manufacturers to load up U.S. market by 2021

Analysts predict supply will be vastly bigger than demand

Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck

DETROIT — Tesla CEO Elon Musk and his spacy Cybertruck have ignited a frenzy over electric pickups, and at least seven other U.S. automakers expect to build new battery-powered trucks by 2021.

The question is who will buy them.

Companies ranging from General Motors and Ford to startup Lordstown Motors have said they plan to introduce electric pickups over the next two years, and are scheduled to build up to 250,000 a year by 2024, according to industry analysts.

Sales of those battery trucks, however, may not exceed 70,000 a year, even when many of the plants hit full production, according to AutoForecast Solutions analyst Sam Fiorani.

If demand falls that far short of production targets, "there are going to be a lot of auto execs crying in their beer," predicts IHS Markit analyst Joe Langley.

Musk indicated on Twitter that Tesla has received 200,000 reservations, requiring $100 deposits, within 72 hours after unveiling its Cybertruck, and plans to build up to 50,000 a year. The wedge-shaped pickup is expected to go into production in late 2021, and to start selling for a price of just under $40,000.

The total U.S. market for conventional pickups powered by internal combustion engines is just over 3 million.

Many of the EV pickups are being touted by newcomers, including Bollinger Motors and Hercules Electric Vehicles, both based in the Detroit area, and Atlis Motor Vehicles, in Mesa, Arizona. Projected prices range from $45,000 to $125,000.

Lordstown Motors has a licensing deal with Ohio-based Workhorse to build an electric pickup called Endurance at GM's former assembly plant in Lordstown, Ohio. Lordstown executives have said they plan to start production in late 2020, with prices starting at $52,500.

Perhaps the most important new electric pickup is the R1T from well-funded newcomer Rivian, the Michigan startup that includes Ford and Amazon among its investors.

The R1T is slated to go into production late next year at a former Mitsubishi Motors plant in Normal, Illinois, and will be priced from $69,000. In its first full year of production, Rivian plans to build about 25,000 pickups, but is installing capacity to build up to 260,000 vehicles, including a companion electric SUV and an electric delivery van for Amazon.

GM and Ford both expect to begin building premium electric pickups in late 2021 at Detroit-area assembly plants. Each company expects annual electric truck production to hit around 40,000 by 2024, analysts said.

  • Bollinger Motors B2 side outdoors
    • Bollinger Motors B2 side outdoors
    • Image Credit: Bollinger Motors
  • Bollinger Motors B2 driving outdoors
    • Bollinger Motors B2 driving outdoors
    • Image Credit: Bollinger Motors
  • Bollinger Motors B2 bed passthrough glass roof outdoors
    • Bollinger Motors B2 bed passthrough glass roof outdoors
    • Image Credit: Bollinger Motors
  • Bollinger Motors B2 interior glass roof outdoors
    • Bollinger Motors B2 interior glass roof outdoors
    • Image Credit: Bollinger Motors
  • Bollinger Motors B2 midgate rear glass open outdoors
    • Bollinger Motors B2 midgate rear glass open outdoors
    • Image Credit: Bollinger Motors
  • Bollinger Motors B2 truck bed outdoors
    • Bollinger Motors B2 truck bed outdoors
    • Image Credit: Bollinger Motors
  • Bollinger B2 7/8 Front
    • Bollinger B2 7/8 Front
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    • Bollinger B2 3/4 Front
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    • Bollinger B2 Side
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    • Bollinger B1 B2 Front
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    • Bollinger B1 B2 Frunk Open
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  • Bollinger Dash and Door
    • Bollinger Dash and Door
  • Bollinger Dash IP
    • Bollinger Dash IP
  • Bollinger Dash
    • Bollinger Dash
  • Bollinger Gauges Detail
    • Bollinger Gauges Detail
  • Bollinger Glass Roof
    • Bollinger Glass Roof
  • Bollinger Interior
    • Bollinger Interior
  • Bollinger Vents
    • Bollinger Vents
  • Bollinger Motors interior studio
    • Bollinger Motors interior studio
    • Image Credit: Bollinger Motors
  • Bollinger Motors instrument panel studio
    • Bollinger Motors instrument panel studio
    • Image Credit: Bollinger Motors
  • Bollinger Motors passenger side interior studio
    • Bollinger Motors passenger side interior studio
    • Image Credit: Bollinger Motors
  • Bollinger Motors driver side interior studio
    • Bollinger Motors driver side interior studio
    • Image Credit: Bollinger Motors
  • Bollinger Motors headlight detail studio
    • Bollinger Motors headlight detail studio
    • Image Credit: Bollinger Motors
  • Bollinger Motors taillight detail studio
    • Bollinger Motors taillight detail studio
    • Image Credit: Bollinger Motors
  • Bollinger Motors grill detail studio
    • Bollinger Motors grill detail studio
    • Image Credit: Bollinger Motors
  • Bollinger Motors underbody studio
    • Bollinger Motors underbody studio
    • Image Credit: Bollinger Motors
  • Bollinger Motors powertrain studio
    • Bollinger Motors powertrain studio
    • Image Credit: Bollinger Motors
  • Bollinger Motors B2 side outdoors
  • Bollinger Motors B2 driving outdoors
  • Bollinger Motors B2 bed passthrough glass roof outdoors
  • Bollinger Motors B2 interior glass roof outdoors
  • Bollinger Motors B2 midgate rear glass open outdoors
  • Bollinger Motors B2 truck bed outdoors
  • Bollinger B2 7/8 Front
  • Bollinger B2 3/4 Front
  • Bollinger B2 3/4 Rear
  • Bollinger B2 Side
  • Bollinger B2 7/8 Rear
  • Bollinger B1 B2 Front
  • Bollinger B1 B2 Frunk Open
  • Bollinger B2 Rear
  • Bollinger B2 Rear Open
  • Bollinger Dash and Door
  • Bollinger Dash IP
  • Bollinger Dash
  • Bollinger Gauges Detail
  • Bollinger Glass Roof
  • Bollinger Interior
  • Bollinger Vents
  • Bollinger Motors interior studio
  • Bollinger Motors instrument panel studio
  • Bollinger Motors passenger side interior studio
  • Bollinger Motors driver side interior studio
  • Bollinger Motors headlight detail studio
  • Bollinger Motors taillight detail studio
  • Bollinger Motors grill detail studio
  • Bollinger Motors underbody studio
  • Bollinger Motors powertrain studio

  • Workhorse W-15
    • Image Credit: Workhorse
  • Workhorse W-15
    • Image Credit: Workhorse
  • Workhorse W-15
    • Image Credit: Workhorse
  • Workhorse W-15
    • Image Credit: Workhorse
  • Workhorse W-15
    • Image Credit: Workhorse
  • Workhorse W-15
    • Image Credit: Workhorse
  • Workhorse W-15
    • Image Credit: Workhorse
  • Workhorse W-15
    • Image Credit: Workhorse
  • Workhorse W-15
    • Image Credit: Workhorse
  • Workhorse W-15
    • Image Credit: Workhorse
  • Workhorse W-15
  • Workhorse W-15
  • Workhorse W-15
  • Workhorse W-15
  • Workhorse W-15
  • Workhorse W-15
  • Workhorse W-15
  • Workhorse W-15
  • Workhorse W-15
  • Workhorse W-15

  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
    • 2021 Rivian R1T
    • 2021 Rivian R1T
    • Image Credit: Drew Phillips
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T


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