• Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Tesla Cybertruck
  • Image Credit: Tesla
  • Tesla Cybertruck
  • Image Credit: Tesla
  • Tesla Cybertruck
  • Image Credit: Tesla
  • Tesla Cybertruck
  • Image Credit: Tesla

DETROIT — Tesla CEO Elon Musk and his spacy Cybertruck have ignited a frenzy over electric pickups, and at least seven other U.S. automakers expect to build new battery-powered trucks by 2021.

The question is who will buy them.

Companies ranging from General Motors and Ford to startup Lordstown Motors have said they plan to introduce electric pickups over the next two years, and are scheduled to build up to 250,000 a year by 2024, according to industry analysts.

Sales of those battery trucks, however, may not exceed 70,000 a year, even when many of the plants hit full production, according to AutoForecast Solutions analyst Sam Fiorani.

If demand falls that far short of production targets, "there are going to be a lot of auto execs crying in their beer," predicts IHS Markit analyst Joe Langley.

Musk indicated on Twitter that Tesla has received 200,000 reservations, requiring $100 deposits, within 72 hours after unveiling its Cybertruck, and plans to build up to 50,000 a year. The wedge-shaped pickup is expected to go into production in late 2021, and to start selling for a price of just under $40,000.

The total U.S. market for conventional pickups powered by internal combustion engines is just over 3 million.

Many of the EV pickups are being touted by newcomers, including Bollinger Motors and Hercules Electric Vehicles, both based in the Detroit area, and Atlis Motor Vehicles, in Mesa, Arizona. Projected prices range from $45,000 to $125,000.

Lordstown Motors has a licensing deal with Ohio-based Workhorse to build an electric pickup called Endurance at GM's former assembly plant in Lordstown, Ohio. Lordstown executives have said they plan to start production in late 2020, with prices starting at $52,500.

Perhaps the most important new electric pickup is the R1T from well-funded newcomer Rivian, the Michigan startup that includes Ford and Amazon among its investors.

The R1T is slated to go into production late next year at a former Mitsubishi Motors plant in Normal, Illinois, and will be priced from $69,000. In its first full year of production, Rivian plans to build about 25,000 pickups, but is installing capacity to build up to 260,000 vehicles, including a companion electric SUV and an electric delivery van for Amazon.

GM and Ford both expect to begin building premium electric pickups in late 2021 at Detroit-area assembly plants. Each company expects annual electric truck production to hit around 40,000 by 2024, analysts said.

Bollinger Motors B2 side outdoors
  • Bollinger Motors B2 side outdoors
  • Image Credit: Bollinger Motors
Bollinger Motors B2 driving outdoors
  • Bollinger Motors B2 driving outdoors
  • Image Credit: Bollinger Motors
Bollinger Motors B2 bed passthrough glass roof outdoors
  • Bollinger Motors B2 bed passthrough glass roof outdoors
  • Image Credit: Bollinger Motors
Bollinger Motors B2 interior glass roof outdoors
  • Bollinger Motors B2 interior glass roof outdoors
  • Image Credit: Bollinger Motors
Bollinger Motors B2 midgate rear glass open outdoors
  • Bollinger Motors B2 midgate rear glass open outdoors
  • Image Credit: Bollinger Motors
Bollinger Motors B2 truck bed outdoors
  • Bollinger Motors B2 truck bed outdoors
  • Image Credit: Bollinger Motors
Bollinger B2 7/8 Front
  • Bollinger B2 7/8 Front
Bollinger B2 3/4 Front
  • Bollinger B2 3/4 Front
Bollinger B2 3/4 Rear
  • Bollinger B2 3/4 Rear
Bollinger B2 Side
  • Bollinger B2 Side
Bollinger B2 7/8 Rear
  • Bollinger B2 7/8 Rear
Bollinger B1 B2 Front
  • Bollinger B1 B2 Front
Bollinger B1 B2 Frunk Open
  • Bollinger B1 B2 Frunk Open
Bollinger B2 Rear
  • Bollinger B2 Rear
Bollinger B2 Rear Open
  • Bollinger B2 Rear Open
Bollinger Dash and Door
  • Bollinger Dash and Door
Bollinger Dash IP
  • Bollinger Dash IP
Bollinger Dash
  • Bollinger Dash
Bollinger Gauges Detail
  • Bollinger Gauges Detail
Bollinger Glass Roof
  • Bollinger Glass Roof
Bollinger Interior
  • Bollinger Interior
Bollinger Vents
  • Bollinger Vents
Bollinger Motors interior studio
  • Bollinger Motors interior studio
  • Image Credit: Bollinger Motors
Bollinger Motors instrument panel studio
  • Bollinger Motors instrument panel studio
  • Image Credit: Bollinger Motors
Bollinger Motors passenger side interior studio
  • Bollinger Motors passenger side interior studio
  • Image Credit: Bollinger Motors
Bollinger Motors driver side interior studio
  • Bollinger Motors driver side interior studio
  • Image Credit: Bollinger Motors
Bollinger Motors headlight detail studio
  • Bollinger Motors headlight detail studio
  • Image Credit: Bollinger Motors
Bollinger Motors taillight detail studio
  • Bollinger Motors taillight detail studio
  • Image Credit: Bollinger Motors
Bollinger Motors grill detail studio
  • Bollinger Motors grill detail studio
  • Image Credit: Bollinger Motors
Bollinger Motors underbody studio
  • Bollinger Motors underbody studio
  • Image Credit: Bollinger Motors
Bollinger Motors powertrain studio
  • Bollinger Motors powertrain studio
  • Image Credit: Bollinger Motors

Workhorse W-15
  • Image Credit: Workhorse
Workhorse W-15
  • Image Credit: Workhorse
Workhorse W-15
  • Image Credit: Workhorse
Workhorse W-15
  • Image Credit: Workhorse
Workhorse W-15
  • Image Credit: Workhorse
Workhorse W-15
  • Image Credit: Workhorse
Workhorse W-15
  • Image Credit: Workhorse
Workhorse W-15
  • Image Credit: Workhorse
Workhorse W-15
  • Image Credit: Workhorse
Workhorse W-15
  • Image Credit: Workhorse

2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips
2021 Rivian R1T
  • 2021 Rivian R1T
  • 2021 Rivian R1T
  • Image Credit: Drew Phillips


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