Chevy Carhartt Silverado Concept is surprisingly subtle for SEMA

While many manufacturers bring completely off-the-wall concepts and customs to SEMA, Chevrolet created a rather subdued Silverado 2500HD Carhartt concept. But it's one that could make for a smart special edition.

The differences start with the paint job, which is a two-tone scheme featuring a matte black finish up top, and a gloss black finish below. Separating the two tones is a Carhartt-gold pinstripe, and the hood scoop for the new 6.6-liter Duramax, grille, 20-inch wheels, mirror caps and tow rings are all painted in a nickel finish. The door also carries a Silverado badge in the same font as Carhartt's name, with a large gold Carhartt logo painted above it. It also gets a few custom features to aid functionality, such as power outlets in the bed and a 20-inch LED light bar up front.

While the branding on the outside proclaims to the world that this Silverado is all about work wear, the interior really brings the Carhartt theme home. The standard black interior is accented with authentic Carhartt material in duck brown, and is found on the seats, arm rests and door panels. It's sewn in with the company's distinct triple stitch design, and there's even Carhartt fabric used for the bed's tonneau cover. In addition to the upholstery, the Silverado gets nickel-finish accents on the gauge cluster, center console and doors.

While this truck is only a concept for now, we think it would make for a realistic special-edition truck. It would certainly complement Chevy's Realtree special edition, not to mention all the other special Silverados. Sandor Piszar, the marketing director for the Chevrolet truck division, said, "Thousands of people go to work everyday and earn their paycheck in a Chevy truck while wearing a Carhartt." If that's the case, it sounds like there would be a market for this edition, too.

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