The end of the old Holden brand is near. Soon all of Holden's products will replaced with global products from Opel and Chevrolet. The Holden Spark is coming soon, and the Holden Cruze will be replaced with the Opel Astra as the Holden Astra.
I have split feelings about this. I am happy the brand isn't being discontinued as a whole. At least the essence of the brand will be continued in a new form. It kinda makes me wonder why GM didn't try to do something similar with Pontiac since eventually GM started importing Holden cars for Pontiac (GTO & G8). But then I see this as a fail for GM. They have lost one of the best performance brands in the world. Without Holden, we wouldn't have the G8, the SS or even the last gen Camaro. Holden's sales are not stellar, but as a performance and specialty brand, I really wouldn't expect high sales numbers. But the legacy Holden built for itself shouldn't end like this.
There are promises that Holden will not disappoint in its new future, but this whole reinvention is disappointing. If you head over to Holden's website, you'll see that the Opel Insignia is also in Holden's new line-up as the Holden Insignia. The Holden Cascada is essentially the Opel/Buick Cascada. The Commodore as you know will be discontinued in 2017 and will indeed have a successor. But will this successor live up to the Commodore's legacy? I am having huge doubts. How do you guys feel about the direction Holden is going in? Leave a comment below and lets discuss this.
I have split feelings about this. I am happy the brand isn't being discontinued as a whole. At least the essence of the brand will be continued in a new form. It kinda makes me wonder why GM didn't try to do something similar with Pontiac since eventually GM started importing Holden cars for Pontiac (GTO & G8). But then I see this as a fail for GM. They have lost one of the best performance brands in the world. Without Holden, we wouldn't have the G8, the SS or even the last gen Camaro. Holden's sales are not stellar, but as a performance and specialty brand, I really wouldn't expect high sales numbers. But the legacy Holden built for itself shouldn't end like this.
There are promises that Holden will not disappoint in its new future, but this whole reinvention is disappointing. If you head over to Holden's website, you'll see that the Opel Insignia is also in Holden's new line-up as the Holden Insignia. The Holden Cascada is essentially the Opel/Buick Cascada. The Commodore as you know will be discontinued in 2017 and will indeed have a successor. But will this successor live up to the Commodore's legacy? I am having huge doubts. How do you guys feel about the direction Holden is going in? Leave a comment below and lets discuss this.
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