Quirk Ford has employed teens for a few years to teach customers about the in-car tech, and the strategy has worked well. The young people get work experience, and the sales staff has more time to sell vehicles. Some of the kids don't even have driver's licenses, but they're experts in infotainment. They even go through Ford's certified training to understand the advanced systems better.
Ford wants its latest Sync 3 infotainment system to be even easier for drivers to use thanks to better voice recognition and a tweaked design. Some buyers might still need a few tips, and these young people will be ready to offer them.