Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs.
So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above.
Mazda of Everett Showcases First Ground-Up Retail Evolution Design
IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale décor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today.
"Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve."
Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom. Organized with excellent use of space, the new Retail Evolution facility will use more glass, allowing customers a transparent view into the dealership operations. The recharged Mazda Lounge will provide customers with technology features such as multiple-device charging stations and access to free WiFi. Digital displays will provide continuous motion and reduce stale imagery as vehicle designs and models change with time.
"After working closely with Jerry McCann, the general manager and dealer principal of Mazda of Everett, we are thrilled to finally reveal this new Retail Evolution experience. I'm confident it will be well received by Jerry's staff working in the store every day, as well as customers looking to purchase or lease a new or used Mazda," O'Sullivan added.
Retail Evolution will feature three different tiers that are loosely based on the Retail Revolution model, which was introduced 12 years ago. Mazda will continue to work with its dealers to find the right tier for their specific needs.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.