Last November, CEO Elon Musk said that Tesla doesn't release monthly figures because, "the media tends to read all sorts of nonsense into the deliveries." Well, things have changed slightly, apparently. Today's release shows that the company is responding to criticisms that its current sales and delivery reporting (which was only done via SEC-mandated reports) is less-than-transparent.
In the release, available in full below, the company says it will announce new car delivery numbers within three days of the end of the quarter. "We have decided to take this approach because inaccurate sources of information are sometimes used by others to project the number of vehicle deliveries." So, with around 3,300 Model S vehicles delivered each month so far this year, who wants to read into some nonsense with us?
FRIDAY, APRIL 3, 2015
This was a new company record for the most cars delivered in a quarter and represents a 55% increase over Q1 last year.
Going forward, Tesla will publish the number of new car deliveries within three days of quarter end. We have decided to take this approach, because inaccurate sources of information are sometimes used by others to project the number of vehicle deliveries.
There may be small changes to this delivery count (usually well under 1%), as Tesla only counts a delivery if it is transferred to the end customer and all paperwork is correct.
Also, this is only one measure of our financial performance and should not be relied on as an indicator of our quarterly financial results, which depend on a variety of factors, including the cost of sales, foreign exchange movements and mix of directly leased vehicles.