A glow-in-the-what-now, you ask? That's right: for about a third of a mile on the N329 in the Netherlands, running through the city of Oss, the highway glows in the dark. Not the whole roadway, of course. That'd be weird. Even for the Dutch.
No, the so-called Smart Highway designed by Daan Roosegaarde (whose Dutch heritage is evident by the number of vowels in his name) uses phosphorescent stripes to obviate the need for lighting. They work just like the paint on the Leaf (or for that matter any number of toys we had as kids), absorbing sunlight during the day and emitting it at night... in this case for up to eight hours.
The resulting footage and photography, though surely heavily edited, needs to be seen to be believed. That is, assuming you don't already live in a computer where users force you to play in games for their own amusement and Jeff Bridges runs amok.
· All-electric Nissan LEAF is the first glow-in-the-dark car to drive on the luminous Smart Highway in Oss, Netherlands
· Unique highway design saves energy by removing need for street lights
· Nissan EV sales increase by 313% across the Netherlands
· Watch the film at: https://youtu.be/8Dv3PxDj2ks
Nissan has blazed a trail by driving its unique glow-in-the-dark zero-emission LEAF along the world's first glow-in-the-dark motorway in Oss, Netherlands.
Nissan recently became the first modern passenger car manufacturer to apply glow-in-the-dark car paint to a car, to showcase how many customers of the world's best-selling electric vehicle are powering their car from solar energy generated at home.
Now it has gone one step further, by driving the all-electric Nissan LEAF on the Smart Highway – the first time a phosphorescent car has been driven on the famous stretch of road. And the location of the world's only luminescent highway was fitting, as Nissan has announced an uplift in electric vehicle sales of 313 percent in the Netherlands last year.
The innovative Smart Highway project was conceived by designer Daan Roosegaarde to help guide drivers in the dark, while saving energy that might otherwise be used in street lighting.
A 600-metre stretch of the N329 highway – a major transport link that runs through the city of Oss – has been upgraded with these Glowing Lines. The lines absorb light during the day and glows for eight hours at night. Here the landscape becomes an experience of light and information. As a result this increases visibility and safety.
"The Glowing Lines on The Smart Highway replace standard street lighting to reduce electrical energy consumption. To have the world's first glow-in-the-dark car on our road is a privilege and it mirrors goals that we want to achieve with our Smart Highway," says Daan Roosegaarde.
The road's photo-luminescent strips complement the Nissan LEAF's innovative finish. The spray-applied coating absorbs UV energy and other visible radiation during daylight hours and glows for between eight and ten hours when the sun goes down.
While glowing car paint is already available, as are glow-in-the-dark car wraps, the bespoke, ultraviolet-energised paint created especially for Nissan is unique thanks to its secret formula. It contains a solid, odourless Rare Earth Metal called Strontium Aluminate.
It has been an outstanding year for Nissan's electric vehicle range in Netherlands with sales increasing dramatically. Notable successes include fleet deals, which saw the City of Amsterdam and public transport provider Connexxion purchase 200 and 100 e-NV200s respectively.
In 2014 Nissan sold a total of 1619 vehicles in Netherland across its EV range (LEAF, e-NV200, e-NV200 Evalia). Nissan now enjoys 95.3 % market share in the electric van segment.
Nissan will attend at the Amsterdam Motor Show on 17-26 April where its stand will showcase the all-electric zero-emission LEAF.
To find out more about Nissan's electric vehicle range visit http://www.nissan.co.uk/GB/en/vehicle/electric-vehicles/range-electric-vehicles.html
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,600 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last financial year Nissan plants in the UK, Spain and Russia produced more than 675,000 vehicles including award-winning crossovers, small cars, SUVs, commercial vehicles and electric vehicles, including the Nissan LEAF, the world's most popular electric vehicle with 96% of customers willing to recommend the car to friends. Nissan now offers a strong line-up of 23 diverse and innovative models in Europe under the Nissan and Datsun brands.