Los Angeles

2015 Nissan Murano and Juke priced, Color Studio to breed bad ideas

  • Image Credit: Drew Phillips
Nissan has released basic pricing information on its upcoming Murano, as well as detailed pricing on the refreshed Juke crossover at the 2014 LA Auto Show. The Japanese company also announced a new " color studio" for the Juke, which just reeks of bad ideas.

First, let's talk money. The flashy, redesigned Murano crossover will kick off at $29,650, not including an $885 destination charge. While the new CUV will begin arriving in dealers on December 5, Nissan opted out of providing more detailed pricing data, including information about trim levels and other optional extras.

It did no such thing with the Juke, though. The freshened 2015 model starts at $20,250 for a base Juke S, and climbs from there. The SV trim adds $1,050 to the price while the SL starts at $25,240. All-wheel drive adds $1,850 to the S and SV models and $1,700 to SL. If you're the sporting sort, the Juke Nismo starts at $24,830 while the Nismo RS rings up at $28,020. Adding an Xtronic continuously variable transmission and all-wheel-drive to the Nismo models increases the price by $2,400 and $2,000, respectively.

And now, the Nissan Color Studio. We'll admit, there are some among the Autoblog staff that question this new feature, which gives customers an extreme degree of control when it comes to the styling of their Juke. For a price, Nissan will allow customers to choose individual colors for ten different parts of the Juke, including the rear spoiler, mirror caps, headlight surrounds, door sills and the wheels. While a fashionable mind might be able to create something rather cool, the potential for abuse here is extremely high. Check out the inset image to see what we mean.

Scroll down for Nissan's announcement on Juke and Murano pricing, as well as details on the color studio.
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Nissan debuts 2015 Murano, JUKE and new JUKE "Color Studio" at Los Angeles Auto Show

All-new 2015 Nissan Murano set to arrive December 5th at Nissan dealers nationwide, with a starting M.S.R.P.* of $29,560
New 2015 Nissan JUKE, with revised styling and enhanced standard content, shown for first time in North America, goes on sale today
New JUKE "Color Studio" personalization program announced – offers unique way to customize Nissan's popular sport cross with a choice of 12 accessories in a range of 8 colors
Press conference also highlights Nissan's ongoing support of the Heisman Trophy Trust's charitable efforts

LOS ANGELES – Nissan brought a splash of brass and color to the Los Angeles Auto Show today during a press conference featuring the debut of two new vehicles, the launch of a unique vehicle personalization program and an appearance by local Heisman Trophy winner Marcus Allen.

Sharing center stage at the Nissan display were the all-new 2015 Nissan Murano crossover, making its official debut in full production trim, and the revised Nissan JUKE sport cross.

"While Murano has always stood out from ordinary crossovers with its refined yet daring and futuristic design, this new third-generation design kicks it up tremendously with concept car-like styling, a premium interior and advanced, purposeful technology," said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc. "Less than two years ago this vehicle was turning heads at auto shows as the Resonance Concept. In just a few weeks from now, buyers will be able to drive this stunning all-new Murano home."

The new 2015 Nissan JUKE sport cross features a revised exterior and enhanced standard equipment – with a starting M.S.R.P.* announced today of $20,250. While keeping its same dimensions and aggressive stance as previous years, the 2015 JUKE offers a fresh front end look with its new projector beam headlights and LED front Signature Accent Lamps, while the redesigned rear fascia features a more aggressive shape to match the revised boomerang taillights with LED accents.

New standard JUKE features include Nissan Intelligent Key® with Push Button Start, RearView Monitor and NissanConnectSM with Mobile Apps, Bluetooth® Hands-free Phone System, Streaming audio via Bluetooth®, and Hands-free Text Messaging Assistant. Three new exterior colors are offered for 2015 – Super Black and hard-to-ignore Solar Yellow and Cosmic Blue.

"JUKE owners have always enjoyed standing out from the crowd and getting noticed," said Diaz. "And now we're adding an entirely new dimension of personalization with the unique JUKE 'Color Studio' program. Color changes everything."

The JUKE "Color Studio" gives JUKE buyers and owners the ability to personalize both the exterior and interior with a range of "color packs" to change the look and feel of the vehicle. For example, new accessory 17-inch aluminum-alloy wheels are available with color inserts to match or contrast the body color. Special color accents can also be applied to the outside rearview mirror caps, side sills, rear roof spoiler and door handles. Interior color packs will be offered for the door trim and other elements. Eight colors are available – including red, white, black, yellow, electric blue and purple – and a total of 12 accessories. For full details on the JUKE "Color Studio," please visit www.NissanNews.com.

There was one last piece of priceless hardware on display during today's event, the Heisman Memorial Trophy, which annually recognizes the outstanding college football player whose performance best exhibits the pursuit of excellence with integrity.

Marcus Allen, the 1981 Heisman Trophy winner from the University of Southern California, joined Diaz on stage to acknowledge Nissan's ongoing support of the Heisman Trust's year-round community support and charitable efforts. Nissan also features past Heisman Trophy winners in its popular "Heisman House" and "Heisman House Tour" marketing campaigns. The 2014 Heisman Trophy will be presented December 13th in New York City.

"Nissan is proud to partner with the Heisman Trust in their longstanding charity efforts and looks forward to continuing our association for many years to come," added Diaz.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013.

Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

About the Heisman Trophy Trust
The Heisman Memorial Trophy annually recognizes the outstanding college football player in the United States. Winners epitomize great ability combined with diligence, perseverance, and hard work. The Heisman Trophy Trust ensures the continuation and integrity of this award. The Trust, furthermore, has a charitable mission to support amateur athletes and to provide greater opportunities to the youth of our country. Our goal through these charitable endeavors is for The Heisman Trophy to symbolize the fostering of a sense of community responsibility and service to our youth, especially those disadvantaged or afflicted.

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