• Image Credit: Toyota
  • Image Credit: Toyota
  • Image Credit: Toyota
  • Image Credit: Toyota
  • Image Credit: Toyota
  • Image Credit: Toyota
  • Image Credit: Toyota
  • Image Credit: Toyota
  • Image Credit: Toyota
UPDATE: A previous version of this post included an incorrectly converted price figure. The text below has been updated with the correct information.

Some Japanese automakers focus purely on cars, while others dabble in all sorts of motorized transportation. Honda, for example, makes everything from motorbikes to jet aircraft. But while Toyota may be known principally for automobiles, it also makes a line of boats. And this is the latest.

The new Toyota Ponam-31 motor yacht is built around an aluminum hull with a flybridge and cockpit rear deck layout, similar to the Carver 32 on which this writer spent his childhood summers. It measures 31 feet overall and is powered by a pair of 3.0-liter turbodiesel four-cylinder engines derived from the Land Cruiser Prado (known in these parts as the Lexus GX 460) but marinized for nautical application. Toyota has even equipped its new Sports Utility Cruiser with such features as Drive Assist and a Virtual Anchor System.

Toyota expects to sell around 15 units of the Ponam-31 through its network of 49 dealers across Japan, with prices starting at 29,700,000 yen (about $275,000 at today's conversion rates). Scroll down below for a video, along with a press release, meant to show potential customers what's waiting for them.
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Toyota Launches New 'Ponam-31' Sports Utility Cruiser

Tokyo, Japan, October 10, 2014―Toyota Motor Corporation today launched a new boat, the "Ponam-31"1, which will go on sale through a network of 49 companies in Japan. Toyota aims to sell 15 units annually, with base prices starting at 29,700,000 yen2.

The Ponam-31 belongs to a new class of boat: the sports utility cruiser. It combines performance with comfort, making it ideal for pleasure cruising as well as fishing and marine sports. The Ponam-31 offers dynamic performance and maneuverability, unique and enduring styling, and a user-friendly interior and exterior.

The Ponam-31 is powered by two 3.0-liter inline four-cylinder direct-injection diesel engines derived from the Land Cruiser Prado. Specially tuned for marine applications, the engine combines high power with excellent fuel efficiency, while keeping emissions, noise, and vibration to a minimum. With its rigid aluminum alloy hull (a popular feature across the Ponam range of boats), the Ponam-31 provides excellent durability and cruising comfort. Optional extras include systems adapted from Toyota's automotive technologies, such as Toyota Drive Assist3 and the Toyota Virtual Anchor System4. At a highly competitive retail price of 29,700,000 yen2, the Ponam-31 represents excellent cost performance.

Dynamic performance and maneuverability

The engine features an optimized turbocharger, intercooler and fuel injectors. This makes the Ponam-31 powerful yet fuel-efficient, while ensuring that emissions, noise, and vibration are minimized.

The hull is made using high-strength A5083 aluminum alloy, which ensures higher rigidity, strength, durability, and fracture resistance than fiber-reinforced plastic. The aluminum alloy structure also helps to greatly reduce the reverberations and noise generated by wave impacts.

Optional pilot support systems include Toyota Drive Assist3 and the Toyota Virtual Anchor System4, automotive-derived technologies that ensure the highest level of control, even during complicated maneuvers.

Unique and enduring styling

Reflecting years of experience incorporating complex curved surfaces into vehicle design, the Ponam-31 presents a solid, elegant form. Combining flowing surfaces and dynamic lines, the unique and imposing design of the Ponam-31 makes it immediately recognizable as part of the Ponam series, even when viewed from a distance.

An attractive rear view is created by the expansive eaves that extend outward from the cabin door to provide a high-performance weather shield. The rear deck rail evokes the look of an automotive spoiler.

User-friendly interior and exterior

The Ponam-31 features an open-plan flybridge above the cabin with excellent visibility, as well as spacious forward and aft decks. The cabin is styled in a casual manner with the aim of creating a relaxing and expansive interior space. The layout, with its single central passage, is designed for user-friendliness. Fittings such as a sofa and counter can be laid out in various arrangements to enhance both comfort and convenience.

Key Specifications
Length/width 10.57 m/3.20 m
Weight 5,600 kg
Total tonnage 6.6 tons
Engine Model M1KD-VH
Displacement 2,982 cc × 2
Power 191 kW (260 ps) × 2
Hull Aluminum alloy
Fuel tank capacity 620 liters
Freshwater tank capacity 110 liters
Occupancy 12
Flybridge 5
Navigable sea areas Inshore

1The name is derived from Te Waipounamu, a Maori name for New Zealand's South Island.
2Excluding consumption tax, options, legally required safety equipment, launch costs, delivery costs, etc.
3A pilot support system.
4An automatic piloting control system that holds the boat in position or maintains the heading of the bow.

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