VW's Tony Cervone named head of GM global communications

Volkswagen may be one of the world's largest automakers, but its American arm is going through a serious rough patch. VW of America might cut back sales targets, and has an ongoing fiasco about where to build its CrossBlue crossover. Now, it's also losing Tony Cervone, its executive vice president of group communications, who is taking over as senior vice president of global communications at General Motors – effective immediately.
Cervone is an industry veteran in corporate communications with stints at United Airlines, Chrysler and 10 years previously at GM as leader of its European communications team and other positions. His new role will be to oversee the company's global communications, including all of its brands and products, and he will report directly to CEO Mary Barra. "I've worked with Tony in the past and he has my trust and respect. I know he'll be another catalyst for change on our leadership team," she said in the company's official announcement.

Volkswagen of America told Autoblog in an email that a permanent replacement for Cervone hasn't been named yet. Scott Vazin, vice president of brand communications, will take over his role in the interim. Scroll down to read GM's entire announcement about the company's latest hire.
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GM Names Cervone Senior Vice President, Global Communications

DETROIT ­ General Motors today named Tony Cervone senior vice president of GM global communications, effective immediately. He will report to CEO Mary Barra and rejoins GM from Volkswagen where he served as executive vice president of group communications for Volkswagen Group of America.

"Tony brings an ideal mix of outside perspective and experience that complements a deep background in GM and today's global auto industry," said Barra. "I've worked with Tony in the past and he has my trust and respect. I know he'll be another catalyst for change on our leadership team."

Cervone, 51, will have overall responsibility for GM's global communications, including global products and brands, corporate, social media, executive support, and internal communications.

"It's a great time to rejoin GM," Cervone said. "A re-energized leadership team, the best products in its history, a renewed commitment to individual customer experiences, and a compelling drive for cultural change all combine to make this a key moment in this great company's history. I'm proud to be a part of both the leadership and Communications teams."

Cervone has held top communications positions in the automotive and aviation industries. Prior to Volkswagen, he was senior vice president for communications for United Airlines and was a key part of the team that oversaw the carrier's merger with Continental Airlines.

He joined United from GM where he served as vice president of global communications strategy and operations. His 10-year career at GM also included leading GM's international communications operations in Europe. Cervone originally joined GM from Chrysler Group where he was vice president for communications and held various communications positions during a 14-year career at the Auburn Hills, Mich.-based automaker.

Cervone succeeds Selim Bingol who left GM in April to pursue other interests.

About General Motors Co.
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at

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