Fay confirmed that Toyota executives are discussing the idea of badging the hydrogen fuel-cell vehicle with the Prius name because of the model's dominant position in the hybrid world and the positive association among green-minded drivers. He declined to indicate whether the badge-naming was a done deal.
Earlier this month, Toyota unveiled its FCV hydrogen fuel-cell concept vehicle at the Tokyo Motor Show. The sedan's fuel cell stack will use two 70-MPa high-pressure hydrogen tanks that deliver more than twice the power of the company's previous stack. Not many further details have emerged, though word has leaked that the car will be able to go about 300 miles on a full tank of hydrogen and could cost somewhere between $50,000 and $100,000. Toyota is among a group of automakers that includes General Motors and Hyundai that have announced plans to have a fuel-cell vehicle ready for the public in the next few years.
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