One in twelve may not seem like a huge number until you consider that what it means is that Tesla is outselling models like the Audi A8 (base MSRP: $72,200), BMW 7 Series ($73,600) and Mercedes S-Class ($92,350). So, while it remains to be seen whether Tesla chief Elon Musk can make good on bringing the brand down-sector by introducing the long-talked-about $30,000 Tesla, the California-based automaker is certainly making its name among the jewelry-rattlers.
Of course, Tesla is not exactly loving that it is often thrown into the luxury basket. Last month, Tesla executive Diarmuid O'Connell said in a presentation that the Model S is all about performance, not luxury, according to Automotive News. Tesla will report its second-quarter earnings later today, so we should be able to update you on new sales developments soon.