Tesla's 8.4% market share beats Audi A8, BMW 7 Series

If you visualize the US luxury-car market as a carton of a dozen eggs (some reporters perpetually have food on the brain), you can figure that one of the those eggs looks an awful lot like a Tesla Model S. At least, it does according to numbers from the Electrification Coalition, which studied US luxury-car sales over the first half of the year. The group pegged the battery electric's market share at 8.4 percent, Motley Fool reports. The Model S starts at $69,900 but can easily get up to $100,000 with options.

One in twelve may not seem like a huge number until you consider that what it means is that Tesla is outselling models like the Audi A8 (base MSRP: $72,200), BMW 7 Series ($73,600) and Mercedes S-Class ($92,350). So, while it remains to be seen whether Tesla chief Elon Musk can make good on bringing the brand down-sector by introducing the long-talked-about $30,000 Tesla, the California-based automaker is certainly making its name among the jewelry-rattlers.

Of course, Tesla is not exactly loving that it is often thrown into the luxury basket. Last month, Tesla executive Diarmuid O'Connell said in a presentation that the Model S is all about performance, not luxury, according to Automotive News. Tesla will report its second-quarter earnings later today, so we should be able to update you on new sales developments soon.