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Hyundai has already released sketches and information for some of the show cars that it will have on display next week at SEMA, and with the show rapidly approaching, we're now getting a brief glimpse of the build progress for four of the custom machines. Bisimoto, John Pangilinan and ARK Performance have gone to work on the Genesis Coupe, while ‚ÄčEGR Group is in the process of putting its touch on a Veloster Turbo.

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The Hyundai Veloster Turbo is quite the nimble runabout. So much so that you may say it has "toy car" characteristics. Well Hyundai has taken that notion in a creative direction, creating a stop-motion race made of Legos. It is a between a Lego-ized Veloster, and a nondescript racer of the blocky persuasion.

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Hot Wheels has chosen the Hyundai Veloster as the chariot of choice for the company's most recent stunt video. Team Blue is tasked with pulling off a tricky wall ride with mixed success, leading the head of Team Hot Wheels to turn to BMX guru Aaron Ross to show them how it's done. Ross executes the move without so much as breaking a sweat, and with the help of some special tires (and a little computer-generated animation) Team Blue quickly follows suit.

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A few months ago, Steve Shannon, vice president of marketing at Hyundai said the brand would tailor its Super Bowl commercials to the game, instead of focusing just on features, and with this peppy quip: "We're making Super Bowl spots. We need to get that headset on. The bar is high."

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We can think of a handful of automobiles that appear to be closer to golf carts than what we'd otherwise think of as "cars". Like the Smart ForTwo, for example. Or the Tata Nano. Rhys Millen's Hyundai Veloster rally car, on the other hand, is not the first vehicle that would come to mind for schlepping clubs around the fairway, but Rhys himself appears to think otherwise with this latest video just released by Hyundai.

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Playing a racing game on the big screen can sometimes feel a bit like the real thing, but what happens when the screen is larger than life? Hyundai has created a new iPhone driving game for the Veloster that is interactive on a level that most gamers can only dream of.

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CEO Takes Us For A Spin In This Innovative One, Two, Three-Door

2012 Hyundai Veloster B-roll footage – Click above to watch video after the jump

Hyundai Veloster out testing – Click above to watch the video after the jump