Nissan just opened a new global headquarters for its luxury brand in Hong Kong, where de Nysschen will be stationed. Its new boss will be expected to lead Infiniti's expansion in China, the brand's second largest market. Infiniti has said it intends to more than triple global sales to 500,000 by 2016.
De Nysschen is no stranger to lofty sales targets, as his former employers at Volkswagen have made no secret about their desire to become the largest carmaker on earth. To de Nysschen's credit, Audi had been recently holding its own, especially in China, where sales have been killing it, even besting BMW and Mercedes in April.
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Will lead premium brand from new global headquarters in Hong Kong
YOKOHAMA, Japan, (June 4, 2012) – Infiniti, the premium brand of Nissan Motor Co., Ltd., today announced that Johan de Nysschen will join the company. De Nysschen will be appointed as senior vice president of Nissan Motor Company in charge of the Infiniti division, and joins effective July 1, 2012.
De Nysschen, currently President of Audi of America, will report to Andy Palmer, Nissan Motor Company Executive Vice President, product planning, business strategy, marketing communications and responsible for the Infiniti division. De Nysschen will be located at Infiniti's new global headquarters in Hong Kong, which officially opened on May 22.
"We have exciting and ambitious plans for improving the Infiniti brand including introducing new models in all markets where premium customer demand exists," said Palmer. "Johan is a highly successful global luxury automotive executive and his leadership of Infiniti will be a key factor in realizing the potential of the Infiniti brand," continued Palmer.
De Nysschen was with Audi for 19 years. During his tenure he served in executive positions in South Africa, Japan and most recently as President of the brand's American operations. Prior to joining Audi, de Nysschen worked for BMW in South Africa. He holds a bachelor's degree from the Nelson Mandela Metropolitan University, Port Elizabeth, South Africa, and an MBA from the University of Pretoria, South Africa.