Toyota launches new Pixis Epoch kei car in Japan

Kei cars may be small in size, but they're big business in Japan. The latest arrival to the category is the little hatch you see above, the Toyota Pixis Epoch.

It's the fourth vehicle produced by the Daihatsu division but sold under the Toyota brand. As with other keis, power comes from a 660cc engine. It's mated to a continuously variable transmission driving either just the front wheels or all four. In both configurations, the Pixis Epoch features a stop-start system that helps its emissions and fuel efficiency figures come in well below even the Japanese government's stringent standards.

The whole package measures just 3,395 mm (133 inches) long, 1,475 mm (58 inches) wide and 1,500 mm (59 inches) tall, but offers a relatively spacious and utile interior, plus a tight turning radius of just 4.4 meters. Pricing ranges from 795,000 to 1.2 million yen – that's less than $10,000 (and no more than $15k). Further details in the press release after the jump.
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TMC Launches 'Pixis Epoch' Minivehicle in Japan

Toyota City, Japan, May 10, 2012-Toyota Motor Corporation (TMC) today launched in Japan the "Pixis Epoch", the second passenger minivehicle to be sold under the Toyota brand. The vehicle will be sold through more than 200 Toyota dealerships nationwide.

The Pixis Epoch returns to the fundamental appeal of minivehicles: day-to-day transportation with high fuel efficiency at an affordable price. For a starting price of just 795,000 yen, the Pixis Epoch boasts top-level fuel efficiency for a gasoline-fueled vehicle*1 with a fuel economy of 30.0 km/L*2 and outstanding everyday utility.

The Pixis Epoch represents the fourth vehicle supplied by Daihatsu Motor Co., Ltd. to TMC under a minivehicle OEM agreement reached in September 2010.

Assembly Plant: Oita (Nakatsu) Plant, Daihatsu Motor Kyushu Co., Ltd.

Manufacturer's Suggested Retail Prices

Grade Engine Transmission Driveline Price*1
(660 cc)
CVT*2 Front-wheel drive 795,000 yen
L 895,000 yen
X 995,000 yen
G 1,120,000 yen
Lf Four-wheel drive 995,000 yen
Xf 1,095,000 yen
Gf 1,220,000 yen
*1Includes consumption tax, does not include recycling fees and differs in Hokkaido; *2Continuously Variable Transmission

Vehicle Outline
High Fuel Efficiency and Affordable Price
All models are equipped with the eco-IDLE*3 system-an idling-stop function that shuts off the engine as the vehicle comes to a stop (approximately 7 km/h or less)-and other fuel-saving features to achieve a fuel efficiency of 30.0 km/L under the Japanese Ministry of Land, Infrastructure, Transport and Tourism (MLIT) JC08 test cycle and CO2 emissions of 77 g/km.

All models exceed the MLIT 2015 fuel efficiency standards*4 by 20 percent, and in combination with certification for emissions levels 75 percent lower than the 2005 standards of the MLIT approval system for low-emission vehicles, the Pixis Epoch is eligible for tax reductions under the Japanese government's tax incentive program for environment-friendly vehicles.

Simple, Universally-Appealing Design
Available in eight pleasing colors such as Cotton Ivory, the Pixis Epoch sports a simple form without extraneous elements, giving it an air of sophistication with advanced and vibrant styling. The simple silhouette features low, flowing lines that hint at outstanding aerodynamic performance, while the logical design of the high-quality interior emphasizes innovation.

Everyday Utility
The compact body (length of 3,395 mm, width of 1,475 mm and height of 1,500 mm) enables the Pixis Epoch to park in low-clearance parking areas, while the roomy interior still allows plenty of space for four adults.

The compact interior dimensions (length of 1,920 mm*5, width of 1,350 mm and height of 1,500 mm) feature a generous 930 mm of legroom between the front and rear seats, providing ample space for rear passengers. Many simple-yet-functional, easy-to-reach interior storage spaces and features, such as a hook on the instrument panel (in front of passenger seat) for shopping bags and other items, enhance occupant convenience.

With a minimum turning radius of 4.4 m, the Pixis Epoch comfortably navigates sharp corners on narrow roads, minimizes fuss when parking and provides excellent maneuverability in everyday driving.

*1Excluding hybrid vehicles
*2Front-wheel-drive models, four-wheel-drive models: 27.0 km/L fuel efficiency and 86 g/km CO2 emissions
*3Registered trademark of Daihatsu Motor Co., Ltd.
*4Specified under the Japanese Law Concerning the Rational Use of Energy
*52,000 mm on the "G" and "Gf" grades

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