Report

Volkswagen BlueSport roadster still on-track after all?

View 11 Photos
The on-again, off-again Volkswagen BlueSport roadster is, well, on again according to EVO Magazine. The publication reportedly spoke with Uli Hackenberg, head of engineering with Volkswagen, who said the company's dealers are mistaken when they say there won't be a market for a vehicle like the BlueSport. Hakenberg said that the rise of hardware like the Toyota GT 86 and Subaru BRZ, alongside the upcoming next-generation Mazda MX-5 suggests buyers are once again willing to put down cash on an entry-level sports car. Throw in the fact that the dollar is regaining strength and European vehicles start to look even more competitive in the Land of the Free. Despite this, recent reports have indicated that the BlueSport's planned sibling at Porsche has been delayed, and its other planned sibling, the Audi R4, is understood to have been canceled back in May.

As a result, Volkswagen is reportedly going to ask its dealers to once again gauge demand for a mid-engine convertible. The roadster will need to see sales estimates of at least 50,000 units worldwide in order to get the go-ahead from corporate. Even if that happens, it will likely be a good three years before we see the production model touch down. Maestro, cue up the sad trombone if you would be so kind.

Volkswagen Information

Share This Photo X