Cadillac's Super Bowl ad shows ATS in hell

Super Bowl Sunday is a scant six days away, which means you've got less than a week left to prepare yourself for the onslaught of advertising that will commence well before kick off. We're doing our part by showing you the car commercials ahead of time so you can use those commercial breaks for more important things like evacuating your bladder or refilling the salsa, not necessarily in that order.

Cadillac has developed an ad for the Super Bowl that will be 30 seconds in length and highlight its new ATS sedan, which debuted this month at the 2012 Detroit Auto Show. Unlike every other Super Bowl commercial you're probably going to see, Cadillac's playing it straight with this one. There will be no humor, no overpaid celebrity endorsement and no sweepstakes on Facebook involved.

Instead, you'll just see real footage of the ATS being tested during its development in an inhospitable environment. No, it isn't footage of the ATS playing Peek-a-boo among the snow drifts of Scandinavia or arid dunes of Death Valley. Where this footage was shot was truly hell. Descend to the first circle after the jump.

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Cadillac Information

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