To celebrate the arrival of its new Twingo hatchback, the French automaker has brought in a musician, a chef, a fashion designer and a product designer to give their take on the Twingo's interior.
Pop singer Nicola Roberts installed a mobile recording studio and a dressing trailer's worth of equipment in hers. Fashion designer Jean-Charles de Castelbajac turned his rolling canvas into a stately presidential city car. Designer Nils Holger Moormann made his Twingo into a mobile "reading room." And chef Davide Scabin drew inspiration from pasta in his interpretation.
Intriguing ideas, all, if a tad impractical. But the photos speak for themselves, so check 'em out in our high-res image gallery and follow the jump for the full press release.
To promote the New Twingo, Renault has enlisted the combined creative talents of four European artists, including Nicola Roberts from Girls Aloud, to create a series of bespoke city cars.
New Twingo has been designed to fuse the best of the values which made original Twingo such a success, with the innovation and cutting-edge modernity of Renault today.
With a fresh, exciting and fun design in tune with its times, New Twingo gains a softer, cheerful front end, reflecting the mischievous spirit that made the first version of the car such a roaring success, not forgetting the new Renault visual identify.
In keeping with its inimitable style, Renault offered four 'artists' of varying nationality and cultural discipline - fashion, music, design and cooking - the opportunity to express their vision of a 'Cabinet of Curiosity' by creating their own bespoke Twingo interior. The results of the style project reflect their view of the world: joyous, optimistic, clever and bold, just like the compact city car.
The line up features:
- UK singer Nicola Roberts, queen of the charts,
- French fashion designer Jean-Charles de Castelbajac, a man of multiple talents,
- Italian chef Davide Scabin renowned for his creative cooking,
- pragmatic German designer, Nils Holger Moormann, who finds new uses for everyday objects.
Twingo Goes Pop by Nicola Roberts
Twingo Goes Pop by Nicola Roberts is a synopsis of her life: music and fashion – washed down by gallons of coffee!
A recording studio in the rear evoking her latest album, Cinderella's Eyes, not to mention a coffee machine, combined with clothes, personalised portable music player, hair dryer and a make-up counter in the front ...New Twingo is transformed into the all-purpose car-living space of a British 'working girl'. But one who is far from run of the mill.
"In my New Twingo Cabinet of Curiosities, as in my latest album, I have strived to blend my dreams and emotions with my personal, very defined vision of reality."
Joining pop star Nicola's Twingo are three other unique creations...
Twingo 55 FBG by Jean-Charles de Castelbajac
Playfully imaginative, but always elegant, Jean-Charles de Castelbajac casts the eye of a 'Republican artist' on New Twingo inventing for it a Presidential destiny... whereby Twingo, that most democratic of cars, assumes the mantle of the Republic..
The roll-call (the electoral roll of course) includes period furniture, candelabras and polished parquet flooring. A nod to the sumptuous luxury of the Elysées, complemented by its matt black bodyshell and white rimmed tyres. Very rock 'n roll.
"Our generation demands a new low-cost luxury. We have to reconcile creativity and democracy. It should be a cast-iron rule for all candidates in the Presidential elections that they have to travel in a Presidential Twingo."
Twingo Reading Room by Nils Holger Moormann
Nils Holger Moormann decided to make the cabin of his New Twingo a place of peace, rest and meditation; in stark contract to the stress which, too often, symbolises cars and travel in general.
An avid reader, Nils Holger Moormann has created in New Twingo a veritable 'reading room' where the inhabitant can escape, far from the madding traffic jam. A library, a big sofa, fireplace... all the components of a wonderfully cosy den...
"With New Twingo Reading Room, I am casting an eye full of hope on the car which is transformed into a personal refuge from which to shelter from the aggression of modern life."
Scabin Pasta Twingo by Davide Scabin
Davide Scabin, like all Italians, loves a 'Bella Macchina'. In the cabin of the New Twingo, he draws up a detailed inventory of all the components of Italian cuisine with, as a centrepoint for this world of emotions, that essential: pasta.
He then offers us, in a 3D video, his vision : conceptual and refined yet with his cuisine at its heart.
"For me, the car is like cooking. It is a discovery, a movement, a journey to other people."
"I see New Twingo as a manifesto, an explosion which expresses the essential values of my work. It is the opposite of standing still." Like New Twingo.