There's strength in numbers, particularly for a producer of high-end exotic automobiles. For a brand like Maserati, being linked to the Fiat Group not only means that it can offset its carbon emissions across a broader range of cars – something like the two-cylinder Fiat 500 TwinAir balancing out the GranTurismo MC Stradale – but also gives the company's dealer network a ready fleet of more affordable loaner cars at their disposal.

A couple years ago, Alfa Romeo and Maserati – which had just recently been realigned under common leadership – announced a special edition MiTo that had been made specially for Maserati dealers in Europe. Now they've followed up with the slightly larger and more powerful Giulietta.

The Maserati edition Giulietta starts out with the 235-horsepower turbo four from the top-of-the-line Quadrifoglio Verde (green cloverleaf) model, and further distinguishes itself with the same brown leather you'd expect to find in a Maserati, plus special 18-inch wheels, red brake calipers and special badges inside and out.

In other words, a suitable loaner to receive upon dropping off your Quattroporte for its regular servicing. And if the Ferrari edition Fiat 500 was anything to go by, Alfa dealers could be find themselves fielding referrals from their Maserati counterparts with eager customers waiting to place orders of their own.
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Maserati selects the Alfa Romeo Giulietta for its European network

Maserati and Alfa Romeo: two icons of Italian design in the world's automotive industry that exalt the concepts of sportiness, technology and elegance.

A limited edition of Alfa Romeo Giuliettas built on an exclusive basis for the Maserati network will soon be seen on the road throughout Europe. Maserati has chosen the Alfa Romeo Giulietta model as a courtesy car for its customers who appreciate Italian style and love to drive unique products. Selecting the Giulietta, the most alluring and safest compact of its class, is further proof of how attentive Maserati is to the safety of its customers.

The cars are fitted out with the sparkling 235 HP 1750 Turbo Petrol engine (dedicated to the Giulietta Quadrifoglio Verde model that historically represents the brand's top performance vehicles), a true concentrate of technology that ensures a perfect combination of sportiness and eco-friendliness. Credit for that goes to its direct injection, dual continuous variable valve timing, turbocharger and scavenging system to eliminate turbolag. This is an engine which achieves record values in its category - in terms of both power and specific torque - but with low fuel consumption in daily use.

The outfitting that Maserati has selected for the Giuliettas to give to its customers is marked by a craftsmanlike attention to detail: heated seats upholstered in full grain Venere leather in the new shade "Maserati Brown" with electric adjustment, an exclusive "Alfa Romeo for Maserati" plate embellishing the dashboard and the special aluminium kick plate with the names "Giulietta" and "Maserati" engraved to seal the union.

The one hundred cars feature a wealth of technological standard equipment: bi-xenon headlamps with AFS function, navigation system with pop-up display, Europe maps and TMC Pro, Blue&Me hands-free system with controls on the steering wheel, AUX-IN port, USB port and Bluetooth, and dual zone automatic climate control.

The "Giulietta for Maserati" is also distinguished by details on the exterior: 18-inch alloy wheels are enhanced by diamond-tooling, the braking system is oversized, the brake calipers are red, the dashboard inserts are in burnished brushed aluminium and the sporty suspension layout guarantees a best in class dynamic behaviour of the car without jeopardising comfort on board, the Giulietta's strong point.

Like on all of the Giuliettas, this version as well offers standard the dynamic driving selector, Alfa Romeo DNA, so that the car's personality can adapt to the driver's needs and the different road conditions, interacting with all of the car's systems. When Dynamic is selected the car's behaviour is sportier. The engine responds quicker, torque delivery is more substantial owing to the overboost, the Alfa Q2 differential tackles bends in total safety, and the pre-fill maximizes promptness during braking. Ultimate comfort together with low fuel consumption and emissions are guaranteed in Natural, ideal for "everyday" driving. In All Weather, the car's traction is improved even in the harshest weather conditions.

In this way the European Maserati network can offer its customers a unique, elegant and sporty car consistent with the distinctive philosophy and Italian spirit of the brand.

Turin, 5 December 2011

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