Hublot named as Ferrari's latest official timekeeper [w/video]

Watchmakers pursue partnerships with automakers and racing series like they're made of gold – which is, often enough, the case with the timepieces that ensue. Breitling has Bentley. Jaeger-LeCoultre has Aston Martin. TAG Heuer has McLaren. We'll let you draw your own conclusions about Porsche Design watches.

Ferrari's relationship with official timekeepers has been a bit more volatile, however. Girard-Perregaux served the function until a few years ago when the contract was awarded to Panerai. Cabestan was supposed to be producing a very high-end timepiece for Ferrari next, but now the coveted contract has been awarded to Hublot.

If that name sounds familiar to fans of the Scuderia, that's because Hublot already serves as official timekeeper for Formula 1 – much as Rolex does for Le Mans, Edox does for the World Rally Championship and Chopard does for classic rallies like the Mille Miglia.

Although the first result of their collaboration has yet to be unveiled, the partnership was officially announced this weekend at the Mugello circuit where Ferrari is wrapping up its season of client racing programs with the annual Finali Mondiali. Follow the jump for the press release and video footage from the press conference.

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Finali Mondiali Ferrari: introducing a new partnership with Hublot

Maranello, 5 November – Today, at the Finali Mondiali, it was announced that the Maranello company is now in partnership with prestigious watch manufacturer, Hublot.

Hublot is now the official timepiece production company for all the Maranello marque's activities, both in terms of image, as well as producing specific pieces such as the "Ferrari Official Watch" and the "Scuderia Ferrari Official Watch," as well as taking on the role of :Ferrari Official Timekeeper," Scuderia Ferrari Official Timekeeper" and "Ferrari Challenge Official Timekeeper."

Speaking at the press conference to present the partnership, Ferrari S.p.A. President Luca di Montezemolo said, "exclusivity, technology and passion are among the many things that Ferrari and Hublot have in common and this partnership comes at an important time for both companies Being here at Mugello today, with so many of our owners and fans and hundreds of such beautiful Ferraris is the ideal opportunity to announce an all encompassing collaboration that will see Hublot join forces with us for the coming years."

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