Our brows may be a bit too low to understand the concept at work here, but we appreciate a good advertisement when we see one. With plenty of tire smoke, lots of doughnuts and dramatic shots of the black body work on the Exige S, the clip hits all the right notes.
The Lotus Exige S packs 346 horsepower in a 2,380-pound track-bred package. The supercharged 3.5-liter V6 mounted mid-ship delivers 295 pound-feet of torque. Given that the old Exige S could clip off 0-60 mph runs in the 4.1 second range, we wouldn't be surprised to hear that the 2012 model can do the deed in the high three-second range. Hit the jump to take a look at the video.