But there's good news buried in those numbers for the domestic brands, as each of them have posted very slight gains over the last several quarters. According to the LA Times, it's small cars that are finally turning the tides in California. The Chevrolet Cruze in particular is performing well in the import-rich climes of The Golden State, tripling Chevrolet's market share in its segment over the car it replaced, the Cobalt.
Still, it bears mentioning that there isn't a single dealership for an American brand in San Francisco, and imports still outsell domestics 4: 1 in that large new car market. Clearly, the Detroit Three have a long way to go before they are on equal footing with their import rivals in California.